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- Trends, Tips and Looks
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Whether you do it for yourself or for others, there is no denying looking good is a massive part of many people’s lives. Using beauty products is part of the daily routine for so many people. In the UK alone, the beauty and care sector's revenue is worth close to £13m every year, and the market is tipped to grow by 2.1% each year through 2027.
It's big business, but like all big businesses, the health and beauty market is heavily affected by the world around it. The financial crisis impacts how and when people buy, and with a growing number of people feeling strongly about sustainability and green issues, the health and beauty market must adapt and evolve.
Consumers are switching to more sustainable beauty products - a 2021 report by Power Reviews highlighted several responses indicating shoppers are more aware of the importance of sustainability in the beauty industry.
Findings include:
- 76% of consumers plan to buy more sustainably made beauty products
- Of Gen Z consumers, 86% are more likely to buy sustainable beauty products
- Of Millennials, 80% are more likely to purchase sustainable beauty products
The demand for more sustainable purchases is there, and in 2023, this is likely to develop.
At the very least, the beauty industry should follow sustainable activities because it makes good business sense. Saving the earth and being responsible are important values to trade by, and realising the business potential in caring for others and the planet is the factor that will turn the tide in the beauty industry.
Beauty businesses moving towards sustainable solutions
It is no surprise that leading names and celebrities grab the headlines when it comes to sustainability in the beauty market. In 2022, Stella McCartney entered the industry with a list of strict guidelines for her products, which included:
- Refillable packaging
- A refusal to use more than 2,000 harmful ingredients
- A commitment to maintaining sustainability standards
This act is great for the industry, as it sets new standards and provides consumers with the knowledge that the move is possible. Of course, only some consumers can afford Stella McCartney beauty products.
We want to ensure you find sustainable products in your price range that work for you.
Our sustainable product range you can trust
As part of our commitment to doing the right thing, and our determination to ensure you get the products that meet your needs. We are pleased to highlight products we stock that fall under sustainable beauty products - and we will be working to extend this range this year, with greater choice.
Purely Ageless Intensive Firming Biodegradable Sheet Mask
Softening the signs of ageing is essential for people, but playing a role in preserving the earth is even more crucial. This is why the biodegradable quality of this intensive firming sheet mask matters, and something we want to see more of in 2023 and throughout.
Similarly, the Plant-Based Range Rose Infused Sheet Mask from Beauty Pro is made with bamboo, one of the most sustainable materials. While the use of bamboo packaging is increasing, something we are more than happy to see, its use in face masks and wipes is a positive move forward in the industry.
Vegan-friendly products matter
Whether you are a vegan or not, we know there is a growing demand for vegan and vegan-friendly products. Thankfully, the supply of products which meet these needs is growing too, and a quick search on our site brings back a considerable number of products which comply with the vegan philosophy.
The Secret Of Pharaoh Hair And Body Glitter Mist is an excellent example of looking great while feeling good about the world. This is a cruelty-free and vegan friendly product that leaves your skin and hair shimmering with sparkles.
Another example of a treatment you can use safely is the Green Collection Bamboo Protein Treatment. This vegan-friendly product clears your scalp from all pollutants. The Schwarzkopf Bonacure Time Restore Q10 Plus Conditioner is a dependable product from a trusted name in the beauty sector. Still, it has a 100% vegan formula and has 100% recyclable packaging made from up to 97% recycled plastic. It is also free from sulphates, silicones, parabens, mineral oils, phthalates, microplastics and artificial colourants.
You’ll also love the Novex My Curls Bouncy Curls Coily Hair Leave In Conditioner for how it makes your hair look and feel. There is also the bonus of being a cruelty-free vegan product free of all sulphate, parabens, silicone and petrolatum.
Other products which we love, and which our customers appreciate for their sustainable qualities include:
Imagea Essential Shampoo Hair Type 1 makes your hair feel brilliant, and you’ll appreciate the plant derived active ingredients, and ecological and eco sustainable materials.
The English Rose Luxury Soap by Yardley is a luxurious product that revitalises and moisturises, and it does all in a helpful way. The product contains up to 97% naturally derived ingredients and paraben free. This is another cruelty-free product and it is suitable for vegans.
Moving forward together for a better and more beautiful world
As 2023 continues, we expect sustainability to be one of the leading trends in the beauty sector. Influencers and brands will flood their social media platforms with hashtags and shout-outs, but the approach is more straightforward for consumers.
People want to look and feel good and don’t want to cost the earth while doing so. Doing the right thing is vital, but no one says you can’t look great while doing so, and at My Hair and Beauty, we’re by your side to ensure you define your beauty and style in a way that feels right for you. We think this way too, and if you want to stay in touch with everything we do, our loyalty scheme rewards you for shopping with us.
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