With over 45 years experience within the cosmetic industry, Joico needs to be a part of your hair routine. Their product focus has been pure and unwavering: to help preserve, improve and enhance the integrity of hair. 

Joico hair care and treatment products consistently deliver superior performance, resulting in healthy, shiny, beautiful hair.

Joico's mission statement is clear -  "Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. We call it “Joi”.

Joi is at the heart of everything Joico do.

At My Hair And Beauty, we call it "Joy", since we are all happy with beautiful looking hair.  We stock a wide range of Joico products, including best-selling and popular ranges such as Color Endure which offers three-phase technology to prolong colour longevity and tonal integrity 

The Joico K-Pak range is also one of our most popular Joico collections, which offers perfect at home care to reconstruct, strengthen, and protect damaged hair.

All of our Joico range is salon professional at direct prices with massive savings on retail and salon prices. Get them now while stocks last!

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