The anti-fade Colorful collection by Joico, is committed to the long haul! Providing shine, strength and protection from color-fading elements, it promotes lasting vibrancy to keep your true hue.This brilliantly hydrating, daily conditioner does a delicate balancing act on colour-treated hair – infusing strands with softness and shine, while coating hair with true and steady protection against the big fade. The Colorful Collection replaces the Joico Color Endure range.
A deeply hydrating formula that seeks to maintain colour vibrancy, JOICO’s Colourful Anti-Fade Conditioner nourishes, softens and illuminates. The conditioner infuses the hair with intense moisture, working to instantly detangle the strands and enhance manageability.
Rich in tannins and fade-fighting antioxidants, pomegranate extract aims to protect the longevity of hair colour, while innovative Smartrelease™ Technology delivers a fortifying infusion of rosehip oil, arginine and keratin to help protect the tresses from the effects of daily styling. Hair is left feeling silky and refreshed from root to tip.
For best results:
Complement your hair regime with the complete Colorful range. Why not try the Colorful Anti-Fade Shampoo and Colorful GlowBeyond Hair Serum to boost colour vibrancy and prolong colour fade.
Benefits Include :
- Instantly detangles and nourishes colour-treated hair
- Protects hair and reduces breakage by over 70%
- Free of SLS/SLES Sulfates .
Using Smartrelease technology, its one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
Packed with Camellia oil and essential Omega 9 fatty acids it helps to seal in moisture and restore luminous shine to hair. Pomegranate Fruit Extract is exceptionally rich in tannins and fade-fighting super antioxidants, helps protect the longevity of hair colour.
