Colorful Glow Beyond Anti Fade Serum 63 ml

Joico Colourful Glow Beyond Anti Fade Serum (63ml) provides up to 8 weeks of colour vibrancy, boosting shine, manageability, and strength after every use. This anti-fade serum reduces frizz for smoother hair in just one use, while preserving the long-term vibrancy and intensity of gorgeous hair colour. It helps prevent hair colour from fading off-tone when exposed to UV or sunlight, and guards against the hair-dulling effects of pollution.

This unique serum has been formulated with Joico's SmartRelease Technology, a liposome delivery system which continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. Camelia Oil, packed with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair, whilst Pomegranate Fruit Extract, rich in tannins and fade-fighting super antioxidants, helps Joico Colourful protect the longevity of hair colour. Free from SLS/SLES sulphates. Cruelty-free.

Benefits Include :

• Helps prevent hair colour from fading off-tone when exposed to UV or sunlight
• Instantly increases shine
• Boosts colour vibrancy and provides softness
• Reduces frizz for smoother hair in just one use
• Guards against the hair-dulling effects of pollution

Using Smartrelease technology, its one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Packed with Camellia oil and essential Omega 9 fatty acids it helps to seal in moisture and restore luminous shine to hair. Pomegranate Fruit Extract is exceptionally rich in tannins and fade-fighting super antioxidants, helps protect the longevity of hair colour.