Preference Permanent Color Ultra Platinum
    Preference Permanent Color Ultra Platinum
    Preference Permanent Color Ultra Platinum
    Preference Permanent Color Ultra Platinum

    Frequently bought together

    Total €15.66
    Add both to bag

    Preference Permanent Color Ultra Platinum

    Preference Permanent Color Ultra Platinum
    €12.18
    In Stock

    Absolute platinum, lustrous shine Reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep color and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.Absolute platinum, lustrous shine reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep color and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.

    Frequently bought together

    Total €15.66
    Add both to bag
     

    Absolute platinum, lustrous shine Reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep color and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.Absolute platinum, lustrous shine reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep color and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir with a luxurious fragrance to help enhance your lightening experience.

    Key features

    • Up to 8 weeks of fade-defying colour
    • Lustrous day-1 colour and shine
    • Ultra-intense. Enriched with purple dyes to prevent a brassy effect. A reinforcing purple conditioner that intensely nourishes hair and reduces breakage, for up to 5x stronger hair* (instrumental test)
    9 Items
    3600522274469

    1113401 - Lightening Powder: Potassium Persulfate, Sodium Metasilicate, Sodium Persulfate, CI 77891 / Titanium Dioxide, Silica [Nano] / Silica, Kaolin, EDTA. (F.I.L. C54017/4)
    1190317 - Lightening Cream: Aqua / Water, Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Deceth-3, Laureth-12, Oleth-30, Lauric Acid, Glycol Distearate, Polyquaternium-22, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, Carbomer, EDTA, Parfum / Fragrance. (F.I.L. C208215/1)
    1190207 - Developer Cream: Aqua / Water, Paraffinum Liquidum / Mineral Oil, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Sodium Salicylate, Sodium Sulfate, PEG-40 Hydrogenated Castor Oil, Phosphoric Acid, Tetrasodium Etidronate, Tetrasodium Pyrophosphate. (F.I.L. C199395/2)
    1215605 - Brass-Defy Conditioner: Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Cetyl Alcohol, C12-15 Alkyl Benzoate, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Hydroxyethylcellulose, Hydroxyanthraquinoneaminopropyl Methyl Morpholinium Methosulfate, Trideceth-6, Chlorhexidine Digluconate, Fumaric Acid, Isopropyl Alcohol, Citric Acid, Cetrimonium Chloride, Parfum / Fragrance. (F.I.L. C217502/1)

    STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing. STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

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