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- New
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Hair Care
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Skincare
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Makeup
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Fragrances
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Electricals
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Men’s Grooming
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Brands
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Accessories
- SALE
- Inspiration
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Directions
Directions by La Riche. Our most successful product – Directions semi-permanent hair colour. To accompany our hair colours we have an extensive Colour Care range that consists of shampoos and conditioner, personalised tint brushes and many other outstanding point-of-sale products.