Loreal Serie Expert Curl Expression Professional Shampoo

Gentle Cleansing & Hydration

This expertly crafted shampoo provides a gentle yet effective cleanse, removing impurities while preserving your curls' natural moisture balance. Unlike harsh cleansers, it does not strip the hair of essential oils, ensuring that curls remain hydrated, soft, and full of life. Infused with high-performance moisturizing ingredients, it delivers weightless, long-lasting hydration, leaving curls visibly healthier, replenished, and easier to detangle.

Perfect for Fine Curls

Designed specifically for those with fine, open curls, this shampoo provides just the right amount of moisture without making hair feel heavy, greasy, or weighed down. It enhances curl definition while maintaining a light, bouncy feel, ensuring that delicate curls retain their natural movement and volume.

Ultra-Creamy, Transformative Formula

Upon contact with water, the shampoo’s ultra-creamy formula transforms into a rich, luxurious foam that gently coats each strand. This rich lather saturates curls with deep hydration, making it easier to detangle and manage unruly strands. The result? Smooth, soft, and frizz-free curls that feel nourished from root to tip.

Expertly Co-Developed with Curl Specialists

Created in collaboration with curl experts, this advanced formula is infused with a powerful blend of highly concentrated actives that work together to restore and protect curls:

Glycerin – A deeply moisturizing ingredient that helps maintain the hair’s natural hydration levels, keeping curls soft and bouncy.

Urea H – Known for its gentle exfoliating properties, it enhances hydration while helping to eliminate buildup and improve scalp health.

Hibiscus Seed Extract – Rich in nourishing nutrients, this botanical ingredient helps strengthen hair fibers, boost elasticity, and promote overall curl health.

A Luxurious & Addictive Fragrance

This shampoo offers an indulgent sensorial experience with its delicate floral scent. Infused with a captivating blend of Star Jasmine, Orchid, and Freesia, it creates a refreshing, elegant aroma that lingers in your hair, making every wash feel like a spa-like treat.

Orders are usually shipped within 2 days after payment with tracking included. Need a signature delivery (UPS Extra)? Contact us first – extra costs apply.

Shipping fees include handling, packing, and postage. Fees depend on weight and destination. We recommend combining items in one order, as separate orders incur separate shipping fees.

We take care to pack all items securely.

UK Delivery: from £0.99 (0–0.1 kg) up to £6.95 (4–100 kg).

Free UK delivery over £50

International: rates vary by weight & country.

Tracked and non‑tracked options available.

All products purchased through this Website are covered by our 28-day no quibble guarantee. If you are not totally satisfied with your order or have simply changed your mind, please return the unopened product(s) to us within 28 days of receiving your order and we will refund your payment.

Please include a brief letter including your name and address and an explanation as to why you are returning the item(s). We offer a postal return address for our UK & Channel Island Customers only.  Return to:  Beauty Logistics Ltd, 3 West Road, Harlow, CM20 2BT.

For faulty or damaged goods; your statutory rights are not affected.

For reasons of hygiene & safety, we cannot refund or exchange any grooming products or cosmetics that have been removed from the original wrapping or show any signs of having been used unless they are faulty.