Preference Luminous Cool Blondes 7.1 Ash Blonde

LUMINOUS COOL BLONDES FULL OF REFLECTS. The translucent gel formula gives your hair a blonde shade with luminous cool reflects and intensifies the natural nuances of your hair colour. Discover the unique cool blondes of Préférence with light-reflecting dyes, for a luminous and sophisticated colour.

SHADE 7.1 ICELAND
Shade 7.1 was inspired by Iceland. This luminous blonde, enriched with ashy reflects as cool as the magnificent icebergs of the Blue Lagoon, is beautiful on every skin tone.

ANTI-BRASSINESS PURPLE MASK. A nourishing mask enriched with purple dyes that neutralise yellow undertones week afterweek. Apply the mask to keep your blonde cool for up to 6 weeks.

based on 3 applications of Anti-Brassiness Purple Hair Mask

Orders are usually shipped within 2 days after payment with tracking included. Need a signature delivery (UPS Extra)? Contact us first – extra costs apply.

Shipping fees include handling, packing, and postage. Fees depend on weight and destination. We recommend combining items in one order, as separate orders incur separate shipping fees.

We take care to pack all items securely.

UK Delivery: from £0.99 (0–0.1 kg) up to £6.95 (4–100 kg).

Free UK delivery over £50

International: rates vary by weight & country.

Tracked and non‑tracked options available.

All products purchased through this Website are covered by our 28-day no quibble guarantee. If you are not totally satisfied with your order or have simply changed your mind, please return the unopened product(s) to us within 28 days of receiving your order and we will refund your payment.

Please include a brief letter including your name and address and an explanation as to why you are returning the item(s). We offer a postal return address for our UK & Channel Island Customers only.  Return to:  Beauty Logistics Ltd, 3 West Road, Harlow, CM20 2BT.

For faulty or damaged goods; your statutory rights are not affected.

For reasons of hygiene & safety, we cannot refund or exchange any grooming products or cosmetics that have been removed from the original wrapping or show any signs of having been used unless they are faulty.