Preference Infinia Permanent Color 5.3 Virginia Chestnut Brown

Preference, the expert of fade-defying color, now includes for the first time an additional Color Extender. It revives the look of day 1 color & shine for show-stopping gorgeous color.

• Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves
• Translucent gel formula with precious flower oils for a beautiful shade with luminous reflects, Intensifies the natural tones of your hair colour, For an intense natural colour with permanent results
• Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
• Creates lustrous fade-defying shades with light-reflecting colours, Includes a nourishing shine protect conditioner with UV-filter and Vitamin E
• Contents: 1x L'Oréal Paris Preference permanent hair colour in 5.3 Virginia, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves

Orders are usually shipped within 2 days after payment with tracking included. Need a signature delivery (UPS Extra)? Contact us first – extra costs apply.

Shipping fees include handling, packing, and postage. Fees depend on weight and destination. We recommend combining items in one order, as separate orders incur separate shipping fees.

We take care to pack all items securely.

UK Delivery: from £0.99 (0–0.1 kg) up to £6.95 (4–100 kg).

Free UK delivery over £50

International: rates vary by weight & country.

Tracked and non‑tracked options available.

All products purchased through this Website are covered by our 28-day no quibble guarantee. If you are not totally satisfied with your order or have simply changed your mind, please return the unopened product(s) to us within 28 days of receiving your order and we will refund your payment.

Please include a brief letter including your name and address and an explanation as to why you are returning the item(s). We offer a postal return address for our UK & Channel Island Customers only.  Return to:  Beauty Logistics Ltd, 3 West Road, Harlow, CM20 2BT.

For faulty or damaged goods; your statutory rights are not affected.

For reasons of hygiene & safety, we cannot refund or exchange any grooming products or cosmetics that have been removed from the original wrapping or show any signs of having been used unless they are faulty.