{"product_id":"preference-infinia-permanent-color-9-1-viking","title":"Preference Infinia Permanent Color 9.1 Viking","description":"\u003cp style=\"width: 100%;\"\u003ePreference Infinia Permanent Color 9.1 Viking.Preference is legendary for its lustrous color results and fade-resistant formula. Now enhanced with ultra cool tones, combining a mix of illuminating reflects for luminous color that does not look dull. Experience the premium performance of Preference with color radiance for up to 8 weeks.Improved fragrance for a better color experience.\u003c\/p\u003e\r\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\r\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves \u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Translucent gel formula with precious flower oils for a blonde shade with luminous reflects, Intensifies the natural tones of your hair colour, For an intense natural colour with permanent results \u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse \u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Creates lustrous fade-defying shades with light-reflecting colours for a pure blonde, Includes a nourishing colour lock conditioner \u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Contents: 1x L'Oréal Paris Preference permanent hair colour in 9.1 Osla, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves \u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp style=\"width: 100%;\"\u003e\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Light Ash Blonde","offer_id":55941910004094,"sku":"135634","price":10.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/9397.jpg?v=1767985722","url":"https:\/\/www.myhairandbeauty.co.uk\/products\/preference-infinia-permanent-color-9-1-viking","provider":"myhairandbeauty.co.uk","version":"1.0","type":"link"}