{"product_id":"preference-infinia-permanent-color-10-21-stockholm","title":"Preference Infinia Permanent Color 10.21 Stockholm","description":"\u003cp style=\"width: 100%;\"\u003eLOreal, Permanent Color Preference are fade resistant high shine color shampoos are combined with the tube of color maximizer, lock into the hair. This is designed to ensure a long lasting and luminous color. The high shine conditioning shampoo offer you several applications that renew and prolong your colors high shine, keeping your hair feeling soft and silky.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli style=\"width: 100%;\"\u003eUp to 8 weeks of fade-defying colour\u003c\/li\u003e\r\n\u003cli style=\"width: 100%;\"\u003eLustrous day-1 colour and shine\u003c\/li\u003e\r\n\u003cli style=\"width: 100%;\"\u003eUltra-intense\u003c\/li\u003e\r\n\u003cli style=\"width: 100%;\"\u003ePreference, an expert in fade-defying colour, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour \u0026amp; shine for show-stopping gorgeous colour.\u003c\/li\u003e\r\n\u003cli style=\"width: 100%;\"\u003eGlamorous, fade-defiant colour with up to 100% grey coverage\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Loreal","offers":[{"title":"Very Light Pearl Blonde","offer_id":55942024659326,"sku":"136528","price":10.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/9676.jpg?v=1767985630","url":"https:\/\/www.myhairandbeauty.co.uk\/products\/preference-infinia-permanent-color-10-21-stockholm","provider":"myhairandbeauty.co.uk","version":"1.0","type":"link"}