{"product_id":"preference-infinia-permanent-color-10-1-helsinki","title":"Preference Infinia Permanent Color 10.1 Helsinki","description":"\u003cp style=\"width: 100%;\"\u003eLOreal, Permanent Color Preference are fade resistant high shine color shampoos are combined with the tube of color maximizer, lock into the hair. This is designed to ensure a long lasting and luminous color. The high shine conditioning shampoo offer you several applications that renew and prolong your colors high shine, keeping your hair feeling soft and silky. The colors are, 1 naples black, 2.16 black voilet ultra voilet black, 3 brasilia dark brown, 3.66 dark red ultra voilet, 4 tahiti deep brown, 4.15 caracas deep mahogany brown.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli style=\"width: 100%;\"\u003eUp to 8 weeks of fade-defying colour\u003c\/li\u003e\r\n\u003cli style=\"width: 100%;\"\u003eLustrous Day-1 colour and shine\u003c\/li\u003e\r\n\u003cli style=\"width: 100%;\"\u003eUltra-intense\u003c\/li\u003e\r\n\u003cli style=\"width: 100%;\"\u003ePreference, the expert of fade-defying colour, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour \u0026amp; shine for show-stopping gorgeous colour.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Loreal","offers":[{"title":"Very Light Ash Blonde","offer_id":55942024200574,"sku":"136526","price":10.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/9674.jpg?v=1767985620","url":"https:\/\/www.myhairandbeauty.co.uk\/products\/preference-infinia-permanent-color-10-1-helsinki","provider":"myhairandbeauty.co.uk","version":"1.0","type":"link"}