{"product_id":"mydentity-permanent-hair-color","title":"Mydentity Permanent Hair Color","description":"Mydentity Permanent Haircolor to create a line that brings back the fun and excitement in our industry.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eInstruction for use:\u003c\/b\u003e mix one part Permanent Color Crème with one part Permanent Developer 10-40V (1:1), and apply color. Process for 30 minutes. We recommend up to 40 minutes for gray coverage.","brand":"Mydentity","offers":[{"title":"58 g \/ 5AA Light Brown | Ash Ash","offer_id":55941669880190,"sku":"132722","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"58 g \/ 10A Ultra Light Blonde | Ash","offer_id":55941669912958,"sku":"132724","price":8.99,"currency_code":"GBP","in_stock":true},{"title":"58 g \/ 10SP Ultra Light Blonde | Silver Pearl","offer_id":55941669945726,"sku":"132725","price":10.49,"currency_code":"GBP","in_stock":false},{"title":"58 g \/ 7CRC Medium Blonde | Copper Red Copper","offer_id":55941669978494,"sku":"132726","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"58 g \/ 9AR Light Blonde | Amber Rose","offer_id":55941670011262,"sku":"132727","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"58 g \/ 6RR Dark Blonde | Rose Red","offer_id":55941670044030,"sku":"132728","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"58 g \/ 5BB Light Brown | Brown Beige","offer_id":55941670076798,"sku":"132729","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"58 g \/ 8GI Blonde | Gold Ice","offer_id":55941670109566,"sku":"132730","price":10.49,"currency_code":"GBP","in_stock":false},{"title":"58 g \/ 1NI Black | Natural Ice","offer_id":55941670142334,"sku":"132731","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"58 g \/ 3NI Dark Brown | Natural Ice","offer_id":55941670175102,"sku":"132732","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"58 g \/ 10IG Ultra Light Blonde | Ice Gold","offer_id":55941670207870,"sku":"132737","price":10.49,"currency_code":"GBP","in_stock":false},{"title":"58 g \/ 8DL Blonde | Dusty Lavender","offer_id":55941670240638,"sku":"132742","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"58 g \/ 1MB Black | Midnight Blue","offer_id":55941670273406,"sku":"132743","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"58 g \/ 8SP Blonde | Silver Pearl","offer_id":55941670306174,"sku":"132744","price":8.99,"currency_code":"GBP","in_stock":false},{"title":"58 g \/ 8A Blonde | Ash","offer_id":55941670338942,"sku":"132745","price":10.49,"currency_code":"GBP","in_stock":false},{"title":"58 g \/ 7GG Medium Blonde | Gold Gold","offer_id":55941670371710,"sku":"132746","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"58 g \/ 8BB Blonde | Brown Beige","offer_id":55941670404478,"sku":"132749","price":12.99,"currency_code":"GBP","in_stock":true},{"title":"58 g \/ 4NI Medium Brown | Natural Ice","offer_id":55941670437246,"sku":"132750","price":12.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/8931.jpg?v=1767985625","url":"https:\/\/www.myhairandbeauty.co.uk\/products\/mydentity-permanent-hair-color","provider":"myhairandbeauty.co.uk","version":"1.0","type":"link"}