{"product_id":"pureology-hydrate-soft-softening-treatment","title":"Pureology Hydrate Soft Softening Treatment","description":"\u003cp\u003e\u003cstrong\u003ePureology Hydrate Soft Softening Treatment\u003c\/strong\u003e is a deeply nourishing hair mask designed to hydrate and soften dry, damaged, and color-treated hair. This treatment is part of Pureology's renowned Hydrate collection, formulated specifically to provide moisture and care for color-treated hair while enhancing its overall softness and smoothness.\u003c\/p\u003e\r\n\u003cp\u003eEnriched with a blend of natural ingredients like jojoba oil, green tea, and sage, it works to restore moisture balance, improve hair texture, and protect color vibrancy. The treatment penetrates deeply into the hair to help hydrate and revitalize, leaving it feeling soft, smooth, and silky with a healthy shine.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eDeep Hydration\u003c\/strong\u003e: Provides intense moisture to dry, parched hair, helping to restore the hair’s natural softness and smoothness.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSoftens Hair\u003c\/strong\u003e: Leaves hair feeling incredibly soft and silky, reducing frizz and flyaways for a smoother, more manageable texture.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003ePreserves Color\u003c\/strong\u003e: Protects color-treated hair, maintaining the vibrancy and longevity of the color while hydrating the strands.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eNourishes and Revives\u003c\/strong\u003e: Revitalizes dry, damaged hair by replenishing moisture and nutrients, making it look healthier and more lustrous.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eImproves Hair Texture\u003c\/strong\u003e: Smoothens and detangles hair, making it easier to comb and style, while enhancing overall hair quality.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eLightweight Formula\u003c\/strong\u003e: Hydrates without weighing the hair down, keeping it soft, bouncy, and full of life.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eFree from Sulfates and Harsh Chemicals\u003c\/strong\u003e: Sulfate-free and safe for color-treated hair, helping to maintain both hair health and color integrity.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eSoothing Fragrance\u003c\/strong\u003e: Offers a pleasant, subtle fragrance that lingers, adding a refreshing experience during use.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"200 ml","offer_id":55943874904446,"sku":"148306","price":30.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/13476.jpg?v=1767986603","url":"https:\/\/www.myhairandbeauty.co.uk\/en-eu\/products\/pureology-hydrate-soft-softening-treatment","provider":"myhairandbeauty.co.uk","version":"1.0","type":"link"}