{"product_id":"pure-pigments-color-additive-pure-red","title":"Pure Pigments Color Additive Pure Red","description":"\u003cp style=\"text-align: justify;\"\u003ePure Pigments Color Additive Pure Red is a highly concentrated, vibrant red color additive designed to enhance, intensify, or correct red tones in your hair color formulations. It is an ideal tool for colorists who want to achieve rich, fiery red shades or adjust the tone of their color to make it more intense or customized.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003ePure Red can enhance copper and violet based colors. The use of large amounts of Pure Red will result in deeper red thanks to the high concentration of pigments. \u003cbr\u003e\u003cbr\u003eIt marks a revolution in Goldwell's coloring. Enrich your color services with extraordinarily effective pigments with unprecedented extra brightness and intensity.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePure Red Hue\u003c\/strong\u003e: This color additive imparts a rich, intense red color, perfect for creating bold, vibrant red shades or for enhancing red tones in darker hues.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHighly Concentrated\u003c\/strong\u003e: Only a small amount is needed to alter your color formula, providing cost-effective customization. It allows for precision when adding red tones, whether for subtle adjustments or more dramatic transformations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile\u003c\/strong\u003e: Works in both professional color applications and can be added to a variety of color products like permanent, semi-permanent, and demi-permanent colors to create everything from deep red to fiery orange-red tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor Correction\u003c\/strong\u003e: \u003cstrong\u003ePure Red\u003c\/strong\u003e is also useful for neutralizing overly cool or ashy hues in the hair, especially when trying to bring back warmth or a more vibrant red to your color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomizable Results\u003c\/strong\u003e: Whether you're enhancing an existing color or creating a completely new shade, this color additive gives you the flexibility to achieve your desired intensity, from subtle red undertones to bold, striking red tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle on Hair\u003c\/strong\u003e: Designed to provide rich color results without compromising the health and integrity of the hair, making it ideal for those who want vibrant results while keeping hair healthy.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"50 ml","offer_id":55947147346302,"sku":"162296","price":48.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/15886.jpg?v=1767988398","url":"https:\/\/www.myhairandbeauty.co.uk\/en-eu\/products\/pure-pigments-color-additive-pure-red","provider":"myhairandbeauty.co.uk","version":"1.0","type":"link"}