{"product_id":"loreal-dialight-semi-permanent-hair-color","title":"Loreal Dialight Semi Permanent Hair Color","description":"\u003cp style=\"width: 100%;\"\u003eOur first acidic tone-on-tone colour creates glossy luminous looking reflects and vinyl shine whilst respecting the condition with natural-looking colour that gradually fades away. \u003cbr\u003eIdeal for previously coloured or weakened hair or even for those who even for those that just want to add subtle richness or gloss to their natural hair colour. \u003cbr\u003eDIA Light is great for offering a colour refresh to top up the vibrancy of your colour in between you usual permanent colour services.\u003c\/p\u003e\r\n\u003cdiv aria-labelledby=\"pdp-panel-3\" class=\"accordion__content richtext\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\u003cspan style=\"background-color: #ffffff; color: #333333;\"\u003eTone, gloss, refresh previously sensitized or coloured hair\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cspan style=\"background-color: #ffffff; color: #333333;\"\u003e\u003c\/span\u003e\u003cspan style=\"background-color: #ffffff; color: #333333;\"\u003eCustomize your results thanks to a large palette of shades\u003c\/span\u003e\n\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cspan style=\"background-color: #ffffff; color: #333333;\"\u003e\u003c\/span\u003e\u003cspan style=\"background-color: #ffffff; color: #333333;\"\u003eGentle acidic technology to balance the hair and close cuticles for healthier looking hair \u003c\/span\u003e\n\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cspan style=\"background-color: #ffffff; color: #333333;\"\u003e\u003c\/span\u003e\u003cspan style=\"background-color: #ffffff; color: #333333;\"\u003eNourishes the hair : hair is 30% more conditioned* (instrumental test)\u003c\/span\u003e\n\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cspan style=\"background-color: #ffffff; color: #333333;\"\u003e\u003c\/span\u003e\u003cspan style=\"background-color: #ffffff; color: #333333;\"\u003eDoes not lift\u003c\/span\u003e\n\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cspan style=\"background-color: #ffffff; color: #333333;\"\u003e\u003c\/span\u003e\u003cspan style=\"background-color: #ffffff; color: #333333;\"\u003eDoesn't cover grey's - for coverage of up to 70% greys, we recommend Dia Color\u003c\/span\u003e\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003cp style=\"width: 100%;\"\u003e\u003cspan class=\"JCzEY tNxQIb\"\u003e\u003cspan class=\"CSkcDe\"\u003eIs DIA Light semi-permanent?\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp style=\"width: 100%;\"\u003e\u003cspan class=\"BxUVEf ILfuVd\" lang=\"en\"\u003e\u003cspan class=\"hgKElc\"\u003eL'Oréal Professionnel Dia Light is an Ammonia-free, semi-permanent, tone-on-tone colour that is specifically formulated for maximum shine and condition. 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