{"product_id":"directions-semi-permanent-conditioning-hair-color-fluorescent-yellow","title":"Directions Semi Permanent Conditioning Hair Color Fluorescent Yellow","description":"Create unique colour outcomes with La Riche Directions! The semi-permanent direct dye has a creamy consistency that is easy to apply and does not require an oxidising emulsion. The result lasts between 3 to 4 weeks. \u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDirections:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIt is recommended to wear protective gloves. \u003c\/li\u003e\n\u003cli\u003eApply small amounts to clean, towel-dried hair using a brush. \u003c\/li\u003e\n\u003cli\u003eDistribute with a comb from roots to ends then leave it on for 15 minutes. \u003c\/li\u003e\n\u003cli\u003eComb through once more then rinse thoroughly. \u003c\/li\u003e\n\u003cli\u003eBlow-dry to extend colour brilliance. \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"La Riche","offers":[{"title":"88 ml","offer_id":55944452931966,"sku":"151188","price":3.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/23313.jpg?v=1767985794","url":"https:\/\/www.myhairandbeauty.co.uk\/en-eu\/products\/directions-semi-permanent-conditioning-hair-color-fluorescent-yellow","provider":"myhairandbeauty.co.uk","version":"1.0","type":"link"}