{"product_id":"colorful-anti-fade-shampoo","title":"Colorful Anti Fade Shampoo","description":"\u003cp\u003eThe Joico Colorful Anti Fade Shampoo is gentle shampoo that removes only what the hair does NOT need. With the Colorful Anti Fade Shampoo, any build-up and dirt is gently washed out. The vibrancy and intensity of the hair colour is preserved for as long as possible. The hair is nourished and looks healthier and shinier.\u003c\/p\u003e\n\u003cp\u003eSeeking to protect your hair’s vibrancy, the JOICO Colorful Anti-Fade Shampoo cleanses the hair to remove daily build-up and debris, while preserving the intensity of the colour.\u003c\/p\u003e\n\u003cdiv class=\"content max-h-0 invisible translate-y-1\/4\" id=\"product-description-0\" aria-labelledby=\"Description\"\u003e\n\u003cdiv class=\"attribute-content break-words\"\u003e\n\u003cdiv class=\"flex flex-col gap-2\"\u003e\n\u003cp\u003eHelping to fortify the hair for up to 3x greater resistance to breakage, the shampoo promotes strong and healthy-looking hair, while remining gentle enough to cleanse the strands and scalp. Formulated with antioxidant-rich pomegranate extract, the shampoo works to protect the longevity of hair colour, alongside a patented Smartrelease™ Technology, designed to release hair-loving ingredients such as keratin and rosehip oil. Supported by nourishing camelia oil, to the shampoo provides a glossy, high-shine finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eGentle cleansing of coloured hair\u003c\/li\u003e\n\u003cli\u003eColour brilliance\u003c\/li\u003e\n\u003cli\u003eStrengthens the hair for 3x more resistance to breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMaintain your coloured hair better with this affordable Anti Fade shampoo\u003c\/p\u003e","brand":"Joico","offers":[{"title":"300 ml","offer_id":55945673933182,"sku":"159054","price":14.95,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":55945673965950,"sku":"161888","price":43.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/15392.jpg?v=1767988200","url":"https:\/\/www.myhairandbeauty.co.uk\/en-eu\/products\/colorful-anti-fade-shampoo","provider":"myhairandbeauty.co.uk","version":"1.0","type":"link"}