{"product_id":"bleach-london-beer-follicle-fortifying-shampoo","title":"Bleach London Beer Follicle Fortifying Shampoo","description":"\u003cp class=\"MsoNormal\"\u003eThe Bleach London Beer Color-Toning \u0026amp; Nourishing Shampoo, 8.45 oz is a luxurious follicle-fortifying shampoo, perfect for all hair types and colors, but especially bleached, parched hair. This shampoo is packed with real beer proteins and minerals that improve hair shine and elasticity. After shampooing, follow with the Bleach London Beer Conditioner for healthy, hydrated hair and scalp. Formulated with vegan-friendly ingredients and without animal testing. Read all instructions that come with your product before use. \u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003e\u003co:p\u003e\u003cstrong\u003eOur Story:\u003c\/strong\u003e Hairstylist Alex Brownsell started Bleach London in her kitchen sink, bleaching and dyeing friends' hair with homemade colours until her number one customer convinced her they needed to turn the idea into a real-life thing. The result was the world’s first salon focused on colouring rather than cutting. Ten years, three locations and a ground-breaking product launch later, Bleach London now ships our ever-evolving selection of hair care and colour all over the world. \u003c\/o:p\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli class=\"MsoNormal\"\u003eProtects hair and reduces breakage\u003co:p\u003e\u003c\/o:p\u003e\n\u003c\/li\u003e\r\n\u003cli class=\"MsoNormal\"\u003eHydrating shampoo for bleached, dry hair\u003co:p\u003e\u003c\/o:p\u003e\n\u003c\/li\u003e\r\n\u003cli class=\"MsoNormal\"\u003eFormulated with Yeast Beer Proteins and Vitamins B1, B2, B3, and B6\u003co:p\u003e\u003c\/o:p\u003e\n\u003c\/li\u003e\r\n\u003cli class=\"MsoNormal\"\u003eFor all hair types\u003co:p\u003e\u003c\/o:p\u003e\n\u003c\/li\u003e\r\n\u003cli class=\"MsoNormal\"\u003eProfessional standard\u003co:p\u003e\u003c\/o:p\u003e\n\u003c\/li\u003e\r\n\u003cli class=\"MsoNormal\"\u003eVegan\u003co:p\u003e\u003c\/o:p\u003e\n\u003c\/li\u003e\r\n\u003cli class=\"MsoNormal\"\u003eCruelty-Free\u003co:p\u003e\u003c\/o:p\u003e\n\u003c\/li\u003e\r\n\u003cli class=\"MsoNormal\"\u003eParaben-Free\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eProduct information:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003eRepairing beer protein shampoo to help protect hair and reduce breakage.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eProduct uses:\u003c\/strong\u003e\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003eLather into wet hair and massage through to the ends. Rinse and follow with BLEACH LONDON BEER CONDITIONER and BLEACH LONDON BEER MASK for a double dose of fortifying vitamins.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003eRaise a glass to stronger, healthier-looking hair with the BLEACH LONDON Beer Shampoo, a follicle-fortifying shampoo that works to strengthen hair and help prevent breakage.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003eExpertly crafted with a cocktail of Vitamins B2, B6, B7, B8 and B9, Magnesium and Selenium, the Beer Protein strengthening shampoo effectively lifts away dirt and impurities while delivering reparative and protective properties to help limit breakage. Low molecular weight proteins penetrate individual hairs to help improve elasticity, strength and shine.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e\r\n\u003cp class=\"MsoNormal\"\u003eVegan and cruelty-free.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/p\u003e","brand":"Bleach London","offers":[{"title":"Default Title","offer_id":55952973169022,"sku":"185193","price":4.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/38808.jpg?v=1752574415","url":"https:\/\/www.myhairandbeauty.co.uk\/en-eu\/products\/bleach-london-beer-follicle-fortifying-shampoo","provider":"myhairandbeauty.co.uk","version":"1.0","type":"link"}