{"title":"Joico Defy Damage","description":"\u003cdiv class=\"category-description-outer\"\u003e\n\u003cdiv class=\"category-description category-description-top special-block\"\u003eA future where advanced science meets extreme luxury.\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"defy-damage-protective-conditioner","title":"Defy Damage Protective Conditioner","description":"\u003cp style=\"width: 100%;\"\u003e\u003cstrong\u003eJoico Defy Damage Protective Conditioner\u003c\/strong\u003e has been specially designed to nourish the hair while protecting against the effects of daily heat styling, UV exposure and environmental pollution that can lead to dull, lacklustre locks.\u003c\/p\u003e\r\n\u003cp\u003eThe bond-strengthening and colour protecting conditioner works to detangle strands while replenishing vital moisture and building resilience without weighing hair down. Creating an effective shield against daily damage, the treatment will leave locks feeling soft, shiny and healthy.\u003c\/p\u003e\r\n\u003cp style=\"width: 100%;\"\u003eProtect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joicos NEW Defy Damage haircare system. From salon to home and beyond, this damage-defying breakthrough helps protect and strengthen hair bonds for a healthy hair transformation you can instantly see and feel.\u003c\/p\u003e\r\n\u003cp style=\"width: 100%;\"\u003eDefy Damage Protective Conditioner for bond strengthening and color longevity.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"1 L","offer_id":55942282019198,"sku":"138937","price":19.99,"currency_code":"GBP","in_stock":true},{"title":"250 ml","offer_id":55942282051966,"sku":"138940","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/10222.jpg?v=1767986491"},{"product_id":"defy-damage-protective-shampoo","title":"Defy Damage Protective Shampoo","description":"\u003cp\u003e\u003cstrong\u003eJoico Defy Damage Protective Shampoo\u003c\/strong\u003e has been specially designed to cleanse the hair while protecting against the effects of daily heat styling, UV exposure and environmental pollution that can lead to dull, lacklustre locks.\u003c\/p\u003e\n\u003cp\u003eThe bond-strengthening and colour protecting shampoo works into a rich and luxurious lather to gently yet effectively lift away dirt, build-up and impurities without roughing-up the cuticle or stripping colour. The shampoo is packed with a cocktail of damage-preventing ingredients to keep strands looking healthy, resilient and vibrant. Expect smoother, shinier-looking hair that feels clean and refreshed.\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e With a rich, luxurious lather featuring damage-preventing ingredients \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Decadently rich lather for a luxurious cleansing experience \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Gently sloughs away dirt and debris without roughing up the hair cuticle \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Leaves hair soft, shiny and healthy-looking \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joico","offers":[{"title":"1 L","offer_id":55942282838398,"sku":"138938","price":36.99,"currency_code":"GBP","in_stock":true},{"title":"300 ml","offer_id":55942282871166,"sku":"138939","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/10225.jpg?v=1767986600"},{"product_id":"defy-damage-protective-masque","title":"Defy Damage Protective Masque","description":"\u003cp style=\"width: 100%;\"\u003e\u003cstrong\u003eJoico Defy Damage Protective Masque\u003c\/strong\u003e has been specially designed to deeply nourish the hair while protecting against the effects of daily heat styling, UV exposure and environmental pollution that can lead to dull, lacklustre locks.\u003c\/p\u003e\r\n\u003cp\u003eThe deeply replenishing hair mask is a powerful at-home hair treatment that works to rebuild broken hair bonds and reduce breakage. Penetrating deep within strands without weighing hair down, the hair masque infuses hair with a brilliant, bond-strengthening defence system to encourage heightened resilience and colour longevity. Hair is better protected against heat tools and feels instantly and touchably soft with glossy shine.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"150 ml","offer_id":55942283690366,"sku":"138941","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/10228.jpg?v=1767986476"},{"product_id":"defy-damage-protective-shield-serum","title":"Defy Damage Protective Shield Serum","description":"\u003cp style=\"width: 100%;\"\u003eJoico Defy Damage Protective Shield offers instant protection from the damaging effects of thermal styling, UV exposure and environmental pollution. Used as a pre-styling aid, it strengthens the hair both internally and externally, greatly reducing breakage.\u003c\/p\u003e\r\n\u003cp style=\"width: 100%;\"\u003eFormulated with Moringa Seed Oil, a rich source of antioxidants, it increases the hair’s resistance to damage, whilst Arginine rebuilds broken bonds and prolongs colour vibrancy. Optimising hydration without weighing the hair down, it aids detangling as Joico’s Smart Release Technology infuses Rosehip Oil and Keratin.\u003c\/p\u003e\r\n\u003cp style=\"width: 100%;\"\u003eLeave-in treatment designed to guard against the effects of daily heat styling, UV exposure and environmental pollution that can lead to dull, lacklustre locks.\u003c\/p\u003e\r\n\u003cp\u003eBuilding a defence against daily aggressors, the pre-styling formula helps to prevent damage and colour fading, working tirelessly to maintain vibrant, healthy-looking locks. Hair is 4x more resistant* to breakage during heat styling and is left feeling soft, shiny and fortified.\u003c\/p\u003e\r\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\r\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e A true damage Defense hero against the harsh effects of daily styling \u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Protects against colour fade \u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Leaves hair soft, shiny and looking-healthy \u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e See results after the very first use \u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Joico","offers":[{"title":"100 ml","offer_id":55942284247422,"sku":"138942","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/10230.jpg?v=1767986462"},{"product_id":"defy-damage-sleepover-overnight-nourishing-treatment","title":"Defy Damage Sleepover Overnight Nourishing Treatment","description":"\u003cdiv class=\"content max-h-0 invisible translate-y-1\/4\" id=\"product-description-0\" aria-labelledby=\"Description\"\u003e\r\n\u003cdiv class=\"attribute-content break-words\"\u003e\r\n\u003cdiv class=\"flex flex-col gap-2\"\u003e\r\n\u003cp\u003eThe Joico Defy Damage Sleepover Overnight Nourishing Treatment is a bedtime bond-strengthener that gets to work as you sleep.\u003c\/p\u003e\r\n\u003cp\u003eWith a fortifying formula, the hair mask aims to deliver soft, shiny, healthy-looking hair come morning. Protective lipids act as a shield from damage, while antioxidant-rich moringa seed oil lends shine and softness.\u003c\/p\u003e\r\n\u003cp\u003eThe brand’s SmartRelease Technology provides continuous release of rosehip oil, arginine and keratin to help support strong, resilient strands. This leave-in treatment protects and nourishes hair, complete with a unique vanilla and lavender fragrance.\u003c\/p\u003e\r\n\u003ch4 class=\"cesis_list_heading alt_font \"\u003ePROTECTIVE LIPID\u003c\/h4\u003e\r\n\u003cp class=\"cesis_list_text main_font\"\u003eThe exact kind found in healthy hair, acts as a first line of defense to help protect hair against damage.\u003c\/p\u003e\r\n\u003cdiv class=\"cesis_single_list \" data-delay=\"0\"\u003e\r\n\u003cdiv class=\"cesis_icon_list_ctn\"\u003e\n\u003ci class=\"cesis_list_icon fa-flask \"\u003e\u003c\/i\u003e\r\n\u003ch4 class=\"cesis_list_heading alt_font \"\u003eMORINGA SEED OIL\u003c\/h4\u003e\r\n\u003cp class=\"cesis_list_text main_font\"\u003eHelps provide shine and softness with antioxidants, Vitamins A and E, Zinc, and Silica – ingredients that are fundamental to creating healthy, strong, damage-resistant hair.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"cesis_single_list \" data-delay=\"0\"\u003e\r\n\u003cdiv class=\"cesis_icon_list_ctn\"\u003e\n\u003ci class=\"cesis_list_icon fa-flask \"\u003e\u003c\/i\u003e\r\n\u003ch4 class=\"cesis_list_heading alt_font \"\u003eARGININE\u003c\/h4\u003e\r\n\u003cp class=\"cesis_list_text main_font\"\u003eA naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"cesis_single_list \" data-delay=\"0\"\u003e\r\n\u003cdiv class=\"cesis_icon_list_ctn\"\u003e\n\u003ci class=\"cesis_list_icon fa-flask \"\u003e\u003c\/i\u003e\r\n\u003ch4 class=\"cesis_list_heading alt_font \"\u003eSMARTRELEASE TECHNOLOGY\u003c\/h4\u003e\r\n\u003cp class=\"cesis_list_text main_font\"\u003eOur one-of-a-kind liposome delivery system, packs a punch – continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"100 ml","offer_id":55946150740350,"sku":"160026","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/18458.jpg?v=1767988264"},{"product_id":"joico-k-bond-20-defy-damage-power-masque","title":"Joico K Bond 20 Defy Damage Power Masque","description":"\u003cp\u003eWhat do you get when you combine the JOICO legacy of super-charged hair repair and the power of damage control in a single, extraordinary product .\u003c\/p\u003e\r\n\r\n\u003cp\u003eMeet Defy Damage KBOND20 Power Masque our brand-new, bond-building treatment that doubles down on technology for 5X stronger* hair. This strength-building masque delivers transformative results in a single treatment.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e 5X stronger hair in one use. \u003c\/li\u003e\r\n\u003cli\u003e Builds \u0026amp; protects bonds. \u003c\/li\u003e\r\n\u003cli\u003e Rich hydration. \u003c\/li\u003e\r\n\u003cli\u003e Instantly detangles. \u003c\/li\u003e\r\n\u003cli\u003e Normalizes pH. \u003c\/li\u003e\r\n\u003cli\u003e Color safe. \u003c\/li\u003e\r\n\u003cli\u003e PETA-approved, global animal test-free. \u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eOur powerhouse of a masque springs into action whenever hair requires a little extra TLC. Use once to 2x a week or as needed.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cb\u003e Directions:\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e Cleanse hair with Defy Damage Protective Shampoo. \u003c\/li\u003e\r\n\u003cli\u003e Apply Defy Damage KBOND20 to damp hair. \u003c\/li\u003e\r\n\u003cli\u003e Leave in 2-5 minutes. \u003c\/li\u003e\r\n\u003cli\u003e Rinse\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n","brand":"Joico","offers":[{"title":"150 ml","offer_id":55951725887870,"sku":"177639","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/JoicoKBond20DefyDamagePowerMasque1.jpg?v=1767988859"},{"product_id":"joico-defy-damage-in-a-flash-7-second-bond-builder","title":"Joico Defy Damage In A Flash 7 Second Bond Builder","description":"\u003cdiv class=\"content max-h-0 invisible translate-y-1\/4\" id=\"product-description-0\" aria-labelledby=\"Description\"\u003e\r\n\u003cdiv class=\"attribute-content break-words\"\u003e\r\n\u003cdiv class=\"flex flex-col gap-2\"\u003e\r\n\u003cp\u003ePromising nourished hair in a matter of seconds, the Joico Defy Damage In A Flash 7-Second Bond Builder is a lightweight treatment that defends from breakage, split ends and weakened bonds.\u003c\/p\u003e\r\n\u003cp\u003eHurtle towards healthy with Defy Damage In A Flash, the breakthrough bond-builder that visibly transforms hair in 7 seconds. Liquid-to-crème formula delivers 80% less breakage and 20X stronger, silky-smooth strands.\u003c\/p\u003e\r\n\u003cp\u003eDeveloped with protective lipids and antioxidant-rich moringa seed oil, the formula adds shine and softness while shielding from dulling pollutants. Carried by SmartRelease Technology, a continuously released trifecta of actives including arginine, rosehip oil and keratin nurture the hair from root-to-tip to promote a stronger-looking finish. 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