{"title":"Joico Colorful","description":"\u003cdiv class=\"category-description-outer\"\u003e\n\u003cdiv class=\"category-description category-description-top special-block\"\u003eColorful takes color preservation one step further with Joico's exclusive Multi-Spectrum Defense Complex, a three-phase technology to prolong color longevity and tonal integrity.\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"colorful-anti-fade-conditioner","title":"Colorful Anti Fade Conditioner","description":"\u003cp\u003eThe anti-fade Colorful collection by Joico, is committed to the long haul! Providing shine, strength and protection from color-fading elements, it promotes lasting vibrancy to keep your true hue. This brilliantly hydrating, daily conditioner does a delicate balancing act on colour-treated hair – infusing strands with softness and shine, while coating hair with true and steady protection against the big fade. The Colorful Collection replaces the Joico Color Endure range.\u003c\/p\u003e\n\u003cdiv class=\"content max-h-0 invisible translate-y-1\/4\" id=\"product-description-0\" aria-labelledby=\"Description\"\u003e\n\u003cdiv class=\"attribute-content break-words\"\u003e\n\u003cdiv class=\"flex flex-col gap-2\"\u003e\n\u003cp\u003eA deeply hydrating formula that seeks to maintain colour vibrancy, JOICO’s Colourful Anti-Fade Conditioner nourishes, softens and illuminates. The conditioner infuses the hair with intense moisture, working to instantly detangle the strands and enhance manageability.\u003c\/p\u003e\n\u003cp\u003eRich in tannins and fade-fighting antioxidants, pomegranate extract aims to protect the longevity of hair colour, while innovative Smartrelease™ Technology delivers a fortifying infusion of rosehip oil, arginine and keratin to help protect the tresses from the effects of daily styling. Hair is left feeling silky and refreshed from root to tip.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cb\u003eFor best results: \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eComplement your hair regime with the complete Colorful range. Why not try the Colorful Anti-Fade Shampoo and Colorful GlowBeyond Hair Serum to boost colour vibrancy and prolong colour fade. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e Benefits Include : \u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly detangles and nourishes colour-treated hair\u003c\/li\u003e\n\u003cli\u003eProtects hair and reduces breakage by over 70%\u003c\/li\u003e\n\u003cli\u003eFree of SLS\/SLES Sulfates .\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUsing Smartrelease technology, its one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. \u003cbr\u003e\u003cbr\u003ePacked with Camellia oil and essential Omega 9 fatty acids it helps to seal in moisture and restore luminous shine to hair. Pomegranate Fruit Extract is exceptionally rich in tannins and fade-fighting super antioxidants, helps protect the longevity of hair colour.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"250 ml","offer_id":55945305424254,"sku":"158181","price":12.99,"currency_code":"GBP","in_stock":false},{"title":"1 L","offer_id":55945305457022,"sku":"163294","price":36.99,"currency_code":"GBP","in_stock":true},{"title":"250ml","offer_id":55945305489790,"sku":"170100","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/16171.jpg?v=1767984255"},{"product_id":"colorful-anti-fade-shampoo","title":"Colorful Anti Fade Shampoo","description":"\u003cp\u003eThe Joico Colorful Anti Fade Shampoo is gentle shampoo that removes only what the hair does NOT need. With the Colorful Anti Fade Shampoo, any build-up and dirt is gently washed out. The vibrancy and intensity of the hair colour is preserved for as long as possible. The hair is nourished and looks healthier and shinier.\u003c\/p\u003e\n\u003cp\u003eSeeking to protect your hair’s vibrancy, the JOICO Colorful Anti-Fade Shampoo cleanses the hair to remove daily build-up and debris, while preserving the intensity of the colour.\u003c\/p\u003e\n\u003cdiv class=\"content max-h-0 invisible translate-y-1\/4\" id=\"product-description-0\" aria-labelledby=\"Description\"\u003e\n\u003cdiv class=\"attribute-content break-words\"\u003e\n\u003cdiv class=\"flex flex-col gap-2\"\u003e\n\u003cp\u003eHelping to fortify the hair for up to 3x greater resistance to breakage, the shampoo promotes strong and healthy-looking hair, while remining gentle enough to cleanse the strands and scalp. Formulated with antioxidant-rich pomegranate extract, the shampoo works to protect the longevity of hair colour, alongside a patented Smartrelease™ Technology, designed to release hair-loving ingredients such as keratin and rosehip oil. Supported by nourishing camelia oil, to the shampoo provides a glossy, high-shine finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eGentle cleansing of coloured hair\u003c\/li\u003e\n\u003cli\u003eColour brilliance\u003c\/li\u003e\n\u003cli\u003eStrengthens the hair for 3x more resistance to breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMaintain your coloured hair better with this affordable Anti Fade shampoo\u003c\/p\u003e","brand":"Joico","offers":[{"title":"300 ml","offer_id":55945673933182,"sku":"159054","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"1000 ml","offer_id":55945673965950,"sku":"161888","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/15392.jpg?v=1767988200"},{"product_id":"colorful-glow-beyond-anti-fade-serum","title":"Colorful Glow Beyond Anti Fade Serum","description":"\u003cp\u003eJoico Colourful Glow Beyond Anti Fade Serum (63ml) provides up to 8 weeks of colour vibrancy, boosting shine, manageability, and strength after every use. This anti-fade serum reduces frizz for smoother hair in just one use, while preserving the long-term vibrancy and intensity of gorgeous hair colour. It helps prevent hair colour from fading off-tone when exposed to UV or sunlight, and guards against the hair-dulling effects of pollution.\u003c\/p\u003e\r\n\u003cp\u003eThis unique serum has been formulated with Joico's SmartRelease Technology, a liposome delivery system which continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. Camelia Oil, packed with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair, whilst Pomegranate Fruit Extract, rich in tannins and fade-fighting super antioxidants, helps Joico Colourful protect the longevity of hair colour. Free from SLS\/SLES sulphates. Cruelty-free.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eBenefits Include : \u003c\/b\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eHelps prevent hair colour from fading off-tone when exposed to UV or sunlight\u003c\/li\u003e\r\n\u003cli\u003eInstantly increases shine\u003c\/li\u003e\r\n\u003cli\u003eBoosts colour vibrancy and provides softness\u003c\/li\u003e\r\n\u003cli\u003eReduces frizz for smoother hair in just one use\u003c\/li\u003e\r\n\u003cli\u003eGuards against the hair-dulling effects of pollution\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eUsing Smartrelease technology, its one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. \u003cbr\u003e\u003cbr\u003ePacked with Camellia oil and essential Omega 9 fatty acids it helps to seal in moisture and restore luminous shine to hair. Pomegranate Fruit Extract is exceptionally rich in tannins and fade-fighting super antioxidants, helps protect the longevity of hair colour.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"63 ml","offer_id":55946146677118,"sku":"160024","price":17.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/16468.jpg?v=1767988198"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/collections\/joicocolorendure.webp?v=1758900541","url":"https:\/\/www.myhairandbeauty.co.uk\/en-eu\/collections\/joico-colorful.oembed","provider":"myhairandbeauty.co.uk","version":"1.0","type":"link"}