{"title":"Joico Blonde Life","description":"\u003cp\u003e\u003cspan\u003eNew Joico blonde life lightening and brightening system exclusively for all those blondes by choice. This nourishing formula combines the lightness of a lotion and the power of a serum to give you instant, intense hydration and incredible champagne or blonde shine.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"blonde-life-brightening-conditioner","title":"Blonde Life Brightening Conditioner","description":"\u003cp\u003eBlonde Life Brightening Conditioner is a ultra nourishing conditioner instantly detangles and renews for bright, beautiful blondes. Nutrient rich tamanu and monoi oils help restore strength, softness and shine.\u003c\/p\u003e\r\n\u003cp\u003ePolish and nourish brighter-than-bright blondes with Joico Blonde Life Brightening Conditioner. This lightweight conditioner combines the super-strength qualities of a serum with the lightness of a lotion, to revive parched, bleached blonde hair without weighing it down, for gently detangled and delicately soft locks. \u003cbr\u003e\u003cbr\u003eJoico's Bio-Advanced Peptide Complex targets damaged strands to reconstruct and rebuild, preventing further breakage. A blend of super-nourishing monoi and tamanu oils replenish moisture and boost shine to add a sparkling highlight to blonde tones in the hair. \u003cbr\u003e\u003cbr\u003eSuitable for colour treated and bleached blonde hair.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"250 ml","offer_id":55939942121854,"sku":"145254","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"1 Litre","offer_id":55939942154622,"sku":"107575","price":28.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/5260.jpg?v=1767987671"},{"product_id":"blonde-life-shampoo","title":"Blonde Life Shampoo","description":"\u003cp\u003eBlonde Life Shampoo sulphate free gently cleanses for vivid , beautiful blondes. Nutrient rich tamanu and monoi oils help restore strength, softness and shine.\u003c\/p\u003e\n\u003cdiv class=\"content max-h-0 invisible translate-y-1\/4\" id=\"product-description-0\" aria-labelledby=\"Description\"\u003e\n\u003cdiv class=\"attribute-content break-words\"\u003e\n\u003cdiv class=\"flex flex-col gap-2\"\u003e\n\u003cp\u003eMaintain the appearance of blonde locks with \u003cstrong\u003eJOICO Blonde Life Brightening Shampoo. \u003c\/strong\u003eThis nourishing shampoo is designed to preserve the longevity of blonde tresses while leaving strands cleansed and silky to touch.\u003c\/p\u003e\n\u003cp\u003eInfused with a host of fortifying ingredients, the formula utilises Smart Release Technology to help charge hair with recurring protection against damage caused by heat, styling and day-to-day wear and tear. Arginine, a naturally occurring amino acid, contributes to the overall strength of your locks, revitalising from root to tip with defensive properties.\u003c\/p\u003e\n\u003cp\u003eAn expert fusion of hydrating Monoi and Tamanu Oil enrich tresses with a velvety-soft and glossy finish. Foaming into a rich, creamy lather, the blonde shampoo gently lifts away lingering dirt, grime and bacteria from the scalp through to the ends, resulting in clean, bright and shiny hair that won’t appear brassy or dull.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"300 ml","offer_id":55939942842750,"sku":"107578","price":15.99,"currency_code":"GBP","in_stock":true},{"title":"1 Litre","offer_id":55939942875518,"sku":"107577","price":27.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/5263.jpg?v=1767987682"},{"product_id":"blonde-life-hair-masque","title":"Blonde Life Hair Masque","description":"\u003cp\u003eBlonde Life Hair Masque instantly hydrates, softens and illuminates by neutralizing chlorine and removing trace minerals that can dull and yellow blonde hair. Nutrient rich tamanu and monoi oils help restore strength and reduce breakage.\u003c\/p\u003e\r\n\u003cp\u003eRevive your natural or colour-treated blonde tresses with the \u003cstrong\u003eJOICO Blonde Life Brightening Masque\u003c\/strong\u003e. This nourishing and neutralising hair mask has been created specifically for bleached, double-processed or high-lifted blonde hair.\u003c\/p\u003e\r\n\u003cp\u003eIntensely hydrating and softening, the quick-rinse treatment helps to neutralise trace minerals that can add dullness and yellowness to your blonde hair, and utilises a Bio-Advanced Peptide Complex that targets and helps reconstruct damaged strands for healthier-looking locks.\u003cspan class=\"cesis_icon_list_txt_ctn\"\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cdiv class=\"cesis_single_list \" style=\"margin-bottom: 20px;\" data-delay=\"0\"\u003e\r\n\u003cdiv class=\"cesis_icon_list_ctn\"\u003e\r\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\r\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Instantly hydrates, softens and illuminates \u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Nutrient-rich Tamanu and Monoi oils help restore strength and reduce breakage \u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Removing trace of minerals that can dull and yellow blonde hair. \u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Keeps blondes bright and on-tone for up to 8 weeks \u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Nourishes and strengthens lightened blonde hair. \u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"150 ml","offer_id":55939943760254,"sku":"107579","price":11.99,"currency_code":"GBP","in_stock":false},{"title":"150ml","offer_id":55939943793022,"sku":"146414","price":17.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/5265.jpg?v=1767987727"},{"product_id":"blonde-life-brilliant-glow-brightening-oil","title":"Blonde Life Brilliant Glow Brightening Oil","description":"\u003cp style=\"width: 100%; text-align: justify;\"\u003eEnhance blonde locks with a blast of crystal-clear shine and softness with the Joico Blonde Life Brilliant Glow Brightening Oil for Instant Shine and Softness; a transparent nourishing and protecting hair oil infused with shine-boosting properties that makes blonde hair appear brighter and more vibrant that ever.\u003c\/p\u003e\r\n\u003cp style=\"width: 100%; text-align: justify;\"\u003ePart of the haircare brand’s Blonde Life collection, the oil is infused with a hydrating blend of Monoi and Tamanu Oils, which work in tandem to instantly deliver a touchably silky and soft finish. Ideal for every shade of blonde, from dark honey tones to the iciest platinums, the oil drives its frizz-fighting smoothing properties deep into the hair shaft without staining even the fairest of shades. Sealing in moisture, the oil cares for each individual strand for a magnified, mega-watt gleam.\u003c\/p\u003e\r\n\u003cp style=\"width: 100%; text-align: justify;\"\u003e• Makes blonde hair appear brighter than ever\u003cbr\u003e• 2X more shine* for extraordinary illumination\u003cbr\u003e• Won’t stain even the palest shades of blonde\u003cbr\u003e• Makes hair 7X stronger**\u003cbr\u003e• Smoothing ingredients ght frizz\u003cbr\u003e• Hair feels instantly silky and soft to the touch\u003cbr\u003e• Exotic oils hydrate hair with nourishing moisture\u003cbr\u003e• Provides 87% less combing breakage on clean, damaged hair\u003c\/p\u003e","brand":"Joico","offers":[{"title":"100 ml","offer_id":55941658476926,"sku":"145255","price":19.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/8910.jpg?v=1767985622"},{"product_id":"blonde-life-violet-shampoo","title":"Blonde Life Violet Shampoo","description":"\u003cp style=\"width: 100%;\"\u003eInstantly cool brassy tones and brighten cool blonde hair Help maintain healthy-looking hair with brilliant shine Nourish and protect fragile blonde hairRich lather gently cleanses hair.\u003c\/p\u003e\r\n\u003cp\u003eKeep your hair colour blonde and icy with the Joico Blonde Life Violet Shampoo. With a rich consistency, the shampoo quickly works into a thick lather, cleansing the hair. Uplifting any dirt, dead skin cells, impurities or build-up from the scalp – this shampoo detoxifies the locks from root to tip.\u003c\/p\u003e\r\n\u003cp\u003eThanks to a potent blend of brass-neutralising ingredients, the formula works tirelessly to cool yellow tones. Keeping your colour true for longer, the shampoo gives you more time between salon visits – saving you time and money. As if that wasn’t enough, this shampoo is also sulphate free, gently but effectively cleansing the hair without stripping the strands of their essential moisture. 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semihidden=\"true\" unhidewhenused=\"true\" name=\"List Bullet 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"List Bullet 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"List Bullet 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"List Bullet 5\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"List Number 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"List Number 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"List Number 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"List Number 5\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"10\" qformat=\"true\" name=\"Title\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Closing\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Signature\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"1\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Default Paragraph Font\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Body Text\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Body Text Indent\"\u003e\u003c\/w:lsdexception\u003e\r\n  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3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Body Text Indent 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Body Text Indent 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Block Text\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Hyperlink\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"FollowedHyperlink\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"22\" qformat=\"true\" name=\"Strong\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"20\" qformat=\"true\" name=\"Emphasis\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Document Map\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Plain Text\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"E-mail Signature\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"HTML Top of Form\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"HTML Bottom of Form\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Normal (Web)\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"HTML Acronym\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"HTML Address\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"HTML Cite\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"HTML Code\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"HTML Definition\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"HTML Keyboard\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"HTML Preformatted\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"HTML Sample\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"HTML Typewriter\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"HTML Variable\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Normal Table\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"annotation subject\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"No List\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Outline List 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Outline List 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Outline List 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Simple 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Simple 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Simple 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Classic 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Classic 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  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2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Columns 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Columns 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Columns 5\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Grid 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Grid 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Grid 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Grid 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Grid 5\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Grid 6\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Grid 7\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Grid 8\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table List 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table List 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table List 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table List 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table List 5\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table List 6\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table List 7\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table List 8\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table 3D effects 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table 3D effects 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table 3D effects 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Contemporary\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Elegant\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Professional\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Subtle 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Subtle 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Web 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Web 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Web 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Balloon Text\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"39\" name=\"Table Grid\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Table Theme\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" name=\"Placeholder Text\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"1\" qformat=\"true\" name=\"No Spacing\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"60\" name=\"Light Shading\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"61\" name=\"Light List\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"62\" name=\"Light Grid\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"63\" name=\"Medium Shading 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"64\" name=\"Medium Shading 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"65\" name=\"Medium List 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"66\" name=\"Medium List 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"67\" name=\"Medium Grid 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  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name=\"Light Grid Accent 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"63\" name=\"Medium Shading 1 Accent 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"64\" name=\"Medium Shading 2 Accent 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"65\" name=\"Medium List 1 Accent 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" name=\"Revision\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"34\" qformat=\"true\" name=\"List Paragraph\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"29\" qformat=\"true\" name=\"Quote\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"30\" qformat=\"true\" name=\"Intense Quote\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"66\" name=\"Medium List 2 Accent 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"67\" name=\"Medium Grid 1 Accent 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"68\" name=\"Medium Grid 2 Accent 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"69\" name=\"Medium Grid 3 Accent 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"70\" name=\"Dark List Accent 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"71\" name=\"Colorful Shading Accent 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"72\" name=\"Colorful List Accent 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"73\" name=\"Colorful Grid Accent 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"60\" name=\"Light Shading Accent 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"61\" name=\"Light List Accent 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"62\" name=\"Light Grid Accent 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"63\" name=\"Medium Shading 1 Accent 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"64\" name=\"Medium Shading 2 Accent 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"65\" name=\"Medium List 1 Accent 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"66\" name=\"Medium List 2 Accent 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"67\" name=\"Medium Grid 1 Accent 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"68\" name=\"Medium Grid 2 Accent 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"69\" name=\"Medium Grid 3 Accent 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"70\" name=\"Dark List Accent 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"71\" name=\"Colorful Shading Accent 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"72\" name=\"Colorful List Accent 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"73\" name=\"Colorful Grid Accent 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"60\" name=\"Light Shading Accent 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"61\" name=\"Light List Accent 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"62\" name=\"Light Grid Accent 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"63\" name=\"Medium Shading 1 Accent 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"64\" name=\"Medium Shading 2 Accent 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"65\" name=\"Medium List 1 Accent 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"66\" name=\"Medium List 2 Accent 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"67\" name=\"Medium Grid 1 Accent 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"68\" name=\"Medium Grid 2 Accent 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"69\" name=\"Medium Grid 3 Accent 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"70\" name=\"Dark List Accent 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"71\" name=\"Colorful Shading Accent 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"72\" name=\"Colorful List Accent 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"73\" name=\"Colorful Grid Accent 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"60\" name=\"Light Shading Accent 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"61\" name=\"Light List Accent 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"62\" name=\"Light Grid Accent 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"63\" name=\"Medium Shading 1 Accent 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"64\" name=\"Medium Shading 2 Accent 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"65\" name=\"Medium List 1 Accent 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"66\" name=\"Medium List 2 Accent 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"67\" name=\"Medium Grid 1 Accent 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"68\" name=\"Medium Grid 2 Accent 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"69\" name=\"Medium Grid 3 Accent 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"70\" name=\"Dark List Accent 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"71\" name=\"Colorful Shading Accent 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  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2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"43\" name=\"Plain Table 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"44\" name=\"Plain Table 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"45\" name=\"Plain Table 5\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"40\" name=\"Grid Table Light\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"46\" name=\"Grid Table 1 Light\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"47\" name=\"Grid Table 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"48\" name=\"Grid Table 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"49\" name=\"Grid Table 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"50\" name=\"Grid Table 5 Dark\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"51\" name=\"Grid Table 6 Colorful\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"52\" name=\"Grid Table 7 Colorful\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"46\" name=\"Grid Table 1 Light Accent 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"47\" name=\"Grid Table 2 Accent 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"48\" name=\"Grid Table 3 Accent 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"49\" name=\"Grid Table 4 Accent 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"50\" name=\"Grid Table 5 Dark Accent 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"51\" name=\"Grid Table 6 Colorful Accent 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"52\" name=\"Grid Table 7 Colorful Accent 1\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"46\" name=\"Grid Table 1 Light Accent 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"47\" name=\"Grid Table 2 Accent 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"48\" name=\"Grid Table 3 Accent 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"49\" name=\"Grid Table 4 Accent 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"50\" name=\"Grid Table 5 Dark Accent 2\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"51\" name=\"Grid Table 6 Colorful Accent 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name=\"Grid Table 7 Colorful Accent 3\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"46\" name=\"Grid Table 1 Light Accent 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"47\" name=\"Grid Table 2 Accent 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"48\" name=\"Grid Table 3 Accent 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"49\" name=\"Grid Table 4 Accent 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"50\" name=\"Grid Table 5 Dark Accent 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"51\" name=\"Grid Table 6 Colorful Accent 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"52\" name=\"Grid Table 7 Colorful Accent 4\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"46\" name=\"Grid Table 1 Light Accent 5\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"47\" name=\"Grid Table 2 Accent 5\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"48\" name=\"Grid Table 3 Accent 5\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"49\" name=\"Grid Table 4 Accent 5\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"50\" name=\"Grid Table 5 Dark Accent 5\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"51\" name=\"Grid Table 6 Colorful Accent 5\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"52\" name=\"Grid Table 7 Colorful Accent 5\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" priority=\"46\" name=\"Grid Table 1 Light Accent 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locked=\"false\" priority=\"52\" name=\"List Table 7 Colorful Accent 6\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Mention\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Smart Hyperlink\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Hashtag\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Unresolved Mention\"\u003e\u003c\/w:lsdexception\u003e\r\n  \u003cw:lsdexception locked=\"false\" semihidden=\"true\" unhidewhenused=\"true\" name=\"Smart Link\"\u003e\u003c\/w:lsdexception\u003e\r\n \u003c\/w:latentstyles\u003e\r\n\u003c\/xml\u003e\u003c![endif]--\u003e\u003c!-- [if gte mso 10]\u003e\r\n\u003cstyle\u003e\n \/* Style Definitions *\/\n table.MsoNormalTable\n\t{mso-style-name:\"Table Normal\";\n\tmso-tstyle-rowband-size:0;\n\tmso-tstyle-colband-size:0;\n\tmso-style-noshow:yes;\n\tmso-style-priority:99;\n\tmso-style-parent:\"\";\n\tmso-padding-alt:0cm 5.4pt 0cm 5.4pt;\n\tmso-para-margin-top:0cm;\n\tmso-para-margin-right:0cm;\n\tmso-para-margin-bottom:8.0pt;\n\tmso-para-margin-left:0cm;\n\tline-height:107%;\n\tmso-pagination:widow-orphan;\n\tfont-size:11.0pt;\n\tfont-family:\"Calibri\",sans-serif;\n\tmso-ascii-font-family:Calibri;\n\tmso-ascii-theme-font:minor-latin;\n\tmso-hansi-font-family:Calibri;\n\tmso-hansi-theme-font:minor-latin;\n\tmso-bidi-font-family:\"Times New Roman\";\n\tmso-bidi-theme-font:minor-bidi;\n\tmso-font-kerning:1.0pt;\n\tmso-ligatures:standardcontextual;\n\tmso-fareast-language:EN-US;}\n\u003c\/style\u003e\r\n\u003c![endif]--\u003e\r\n\u003cp class=\"MsoNormal\"\u003e\u003cspan class=\"hgkelc\"\u003e\u003cspan lang=\"EN\" style=\"mso-ansi-language: EN;\"\u003eThough close neighbors on the color wheel, \u003cb\u003eviolet has a bit more blue, while purple has a dash more red\u003c\/b\u003e. You can guess what that means when you are seeking to “cool down” your brassy yellow tones. The extra blue calms yellow and orange tones more directly.\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"p8Jhnd\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"L3Ezfd\" data-ved=\"2ahUKEwjCuJC9q4eJAxW6XUEAHezROfMQuk56BAgWEAI\" style=\"visibility: hidden;\"\u003e\u003cspan class=\"BxUVEf ILfuVd\" lang=\"en\"\u003e\u003cspan class=\"hgKElc\"\u003emore directly\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"300 ml","offer_id":55943324303742,"sku":"145701","price":15.99,"currency_code":"GBP","in_stock":true},{"title":"Economy Size (1 L)","offer_id":55943324336510,"sku":"145703","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/12549.jpg?v=1767988028"},{"product_id":"blonde-life-violet-conditioner","title":"Blonde Life Violet Conditioner","description":"\u003cp style=\"width: 100%;\"\u003eThe Blonde Life Violet Conditioner nourishes and neutralizes the yellow tint after only one application. The tone balancing formula gives a cool blonde and leaves a beautiful shine. Hair becomes incredibly silky soft and is easier to untangle. Detox active ingredients neutralize chlorine and remove mineral residues, do not allow color changes such as brass or yellow tint and ensure that the blonde shines and remains perfect until the next hairdressing appointment.\u003c\/p\u003e\r\n\u003cdiv class=\"content max-h-0 invisible translate-y-1\/4\" id=\"product-description-0\" aria-labelledby=\"Description\"\u003e\r\n\u003cdiv class=\"attribute-content break-words\"\u003e\r\n\u003cdiv class=\"flex flex-col gap-2\"\u003e\r\n\u003cp\u003eKeep your hair colour true for longer with the Joico Blonde Life Violet Conditioner. Infused by hair-loving ingredients, this potent formula feeds essential moisture deep into the follicle. With a rich consistency, the conditioner coats each and every strand, nurturing the hair from root to tip.\u003c\/p\u003e\r\n\u003cp\u003eWhat’s more, the conditioner has colour-balancing powers, nurturing the hair and neutralising the colour simultaneously. Thanks to a potent blend of brass-neutralising ingredients, the formula works tirelessly to cool yellow tones. Keeping your colour true for longer, the conditioner gives you more time between salon visits – saving you time and money.\u003c\/p\u003e\r\n\u003cp\u003eAs if that wasn’t enough, the formula also graces the locks with a refreshing fragrance, as well as a dazzling shine. Leave the conditioner on for a couple of minutes to let it work its magic, transforming the tresses from dry and dull to soft and silky. Banish undesirable yellow tones and keep your blonde colour cool and icy with this innovative formula.\u003c\/p\u003e\r\n\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\r\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e With a rich, luxurious lather featuring damage-preventing ingredients \u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Decadently rich lather for a luxurious cleansing experience \u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Gently sloughs away dirt and debris without roughing up the hair cuticle \u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"250 ml","offer_id":55943324533118,"sku":"145702","price":15.99,"currency_code":"GBP","in_stock":true},{"title":"Economy Size (1 L)","offer_id":55943324565886,"sku":"145704","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/12552.jpg?v=1767988047"},{"product_id":"blond-life-brightening-shampoo","title":"Blond Life Brightening Shampoo","description":"\u003cp\u003eDiscover Joico Blonde Life Brightening Shampoo, free-from SLE\/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eHere’s Why You’ll Love It:\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eGently cleanses with rich lather\u003c\/li\u003e\r\n\u003cli\u003eFree of SLE\/SLES Sulfates\u003c\/li\u003e\r\n\u003cli\u003eAdded softness and smoothness\u003c\/li\u003e\r\n\u003cli\u003eKeeps blondes bright\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eSMARTRELEASE Technology, packs JOICO's triple-powered, healthy hair ingredients inside an invisible liposome.\u003c\/li\u003e\r\n\u003cli\u003eThis unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.\u003c\/li\u003e\r\n\u003cli\u003eArginine, a naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.\u003c\/li\u003e\r\n\u003cli\u003eMonoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.\u003c\/li\u003e\r\n\u003cli\u003eTamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Joico","offers":[{"title":"1000ml","offer_id":55943410712958,"sku":"146415","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/12764.jpg?v=1767988068"},{"product_id":"joico-blonde-life-demi-gloss-demi-permanent-liquid-toner","title":"Joico Blonde Life Demi Gloss Demi Permanent Liquid Toner","description":"\u003cp\u003eBlonde Life Demi Gloss shades are the most versatile tool in the entire Blonde Life system allowing you to tone and customize pre-lightened hair with seven stunning shades you can mix and match to your clients needs. Luminous shine, bond-building, and endless toning possibilities? Meet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. These seven gloss-giving liquid toners are designed to boost shine, neutralize brassy blondes, and customize your Blonde Life masterpiece.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eOne formula tones, glazes, \u0026amp; glosses. Helps refresh dull, brassy blondes.\u003c\/li\u003e\r\n\u003cli\u003eLeaves hair looking luminous and shiny.\u003c\/li\u003e\r\n\u003cli\u003eIntermixable shades for customizable results in one step.\u003c\/li\u003e\r\n\u003cli\u003eIdeal viscosity for drip-free bottle application.\u003c\/li\u003e\r\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\r\n\u003cli\u003eFormulated with bond-building Arginine + our signature Tamanu \u0026amp; Monoi oil blend for beautiful blonde hair.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp class=\"vc_custom_heading cesis_text_transform_uppercase\"\u003e\u003cstrong\u003eIDEAL WHEN…\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eYou want to craft luxe-looking, made-for-me shades\u003c\/li\u003e\r\n\u003cli\u003eYou want toned, pre-lightened hair\u003c\/li\u003e\r\n\u003cli\u003eYou want to refresh, glaze, or gloss blonde hair\u003c\/li\u003e\r\n\u003cli\u003eYou want to cancel out brassy undertones or unwanted warmth to deliver a gorgeous, natural-looking blonde tone\u003c\/li\u003e\r\n\u003cli\u003eYour client wants to refresh dull, brassy blonde hair back to its original-looking brilliance and tone\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Joico","offers":[{"title":"60 ml \/ 8N (8.0)","offer_id":55949691257214,"sku":"170042","price":12.29,"currency_code":"GBP","in_stock":true},{"title":"60 ml \/ 9V(9.2)","offer_id":55949691289982,"sku":"170043","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"60 ml \/ 9SB(9.8)","offer_id":56635885748606,"sku":"170044","price":12.29,"currency_code":"GBP","in_stock":true},{"title":"60 ml \/ 10V(10.2)","offer_id":56639754731902,"sku":"170045","price":12.29,"currency_code":"GBP","in_stock":true},{"title":"60 ml \/ 10N(10.0)","offer_id":56639754764670,"sku":"170046","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"60 ml \/ 10SB(10.8)","offer_id":56639754797438,"sku":"170047","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"60 ml \/ Clear (1:1)","offer_id":56639754830206,"sku":"170049","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/31189.jpg?v=1767988688"},{"product_id":"joico-blonde-life-balayage-lightener-7-plus","title":"Joico Blonde Life Balayage Lightener 7 Plus","description":"\u003cp\u003eNo more having to choose between lift and creative freedom. We’ve teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our New Blonde Life Balayage Lightener that lifts hair up to 7+ levels in a single application. With Joico soft clay formula that provides powerful lift, and stays put throughout painting and processing, Balayage and freehand painting techniques become stunningly simple and speedy art forms to master.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDelivers up to 7+ Levels of Lift.\u003c\/li\u003e\r\n\u003cli\u003eBuilds bonds for strong blondes.\u003c\/li\u003e\r\n\u003cli\u003eFormulated with Bond-Building Arginine + our signature Tamanu \u0026amp; Monoi Oil blend for beautiful blonde hair.\u003c\/li\u003e\r\n\u003cli\u003eFor fearless, foil-free lightening and painting techniques.\u003c\/li\u003e\r\n\u003cli\u003eSoft clay texture stays put when lifting.\u003c\/li\u003e\r\n\u003cli\u003eStays moist and does not transfer while processing.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cspan class=\"JCzEY tNxQIb\"\u003e\u003cspan class=\"CSkcDe\"\u003eDoes Joico Blonde Life lighten hair?\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan class=\"BxUVEf ILfuVd\" lang=\"en\"\u003e\u003cspan class=\"hgKElc\"\u003eWe've teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our NEW Blonde Life Balayage Lightener that \u003cb\u003elifts hair up to 7+ levels in a single application\u003c\/b\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":55949691748734,"sku":"170048","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/31191.jpg?v=1767988710"},{"product_id":"joico-blonde-life-creme-lightner-9-plus","title":"Joico Blonde Life Creme Lightner 9 Plus","description":"\u003cp\u003eWant to skyrocket to bombshell blonde in no time flat? Blonde Life Crème Lightener, stocked with moisture-locking exotic oils, takes you there with tender loving care. \u003cbr\u003e\u003cbr\u003eJoico’s fastest-lifting crème lightener – designed to be used on or off the scalp – delivers up to 9+ levels of lift; along with shine that will blow you away. The versatile formula stays moist, enabling you to create amazing Balayage, freehand, and ombré looks, and safely lift hair with or without foils. Powerful conditioners reduce breakage by 77% in just one treatment, leaving blonde hair lustrous, healthy-looking, and 4X stronger. \u003cbr\u003e\u003cbr\u003eThe Blonde Life system builds bonds for brilliant blondes – offering lightening and brightening for those who want to be lifted to new heights without sacrificing hair’s shine or condition. With the strengthening power of Arginine and a nutrient-rich blend of exotic Tamanu and Monoi oils, Blonde Life helps banish brassiness, off-tones, fading, and the damage that blondes face every day.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eYou want up to 9+ levels of lift with less fear of damage.\u003c\/li\u003e\r\n\u003cli\u003eYou want to go blonde quickly while maintaining healthy-looking hair\u003c\/li\u003e\r\n\u003cli\u003eYou want the freedom to create off-the-scalp, freehand balayage and ombré looks\u003c\/li\u003e\r\n\u003cli\u003eYou want a formula that stays moist, allowing you to safely lift hair with a flexible viscosity\u003c\/li\u003e\r\n\u003cli\u003eYou want blonde hair that is shiny and lustrous\u003c\/li\u003e\r\n\u003cli\u003eYou want to help protect* strands for double-processed blondes\u003c\/li\u003e\r\n\u003cli\u003eYou want a versatile formula for unlimited color techniques, including sombré and babylights\u003c\/li\u003e\r\n\u003cli\u003e*Against combing breakage on damaged hair, when used with Joico Blonde Life® Brightening Masque vs other Joico crème lighteners\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":55950667055486,"sku":"171731","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/28656.jpg?v=1767987431"},{"product_id":"joico-blonde-life-lightening-powder-9-plus","title":"Joico Blonde Life Lightening Powder 9 Plus","description":"\u003cp\u003eBlonde Life Powder Lightener’s powerful conditioning formula bypasses the need for damaging multiple applications – which means reduced breakage by over 54%, stronger hair, and no more hassle with additives; with or without foils. 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Used on the scalp or off, Blonde Life Lightening Powder gets you beautifully blonde in a flash.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cdiv class=\"wpb_column vc_column_container vc_col-sm-6\"\u003e\r\n\u003cdiv class=\"vc_column-inner\"\u003e\r\n\u003cdiv class=\"wpb_wrapper\"\u003e\r\n\u003cp class=\"vc_custom_heading cesis_text_transform_uppercase vc_custom_1659399163561\"\u003e\u003cstrong\u003eJOI \u0026amp; BENEFITS\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cdiv class=\"wpb_text_column wpb_content_element  cesis_text_transform_none\"\u003e\r\n\u003cdiv class=\"wpb_wrapper\"\u003e\r\n\u003cp\u003eThe days of investing hours to hit your blonde goals are over. Blonde Life Lightening Powder sidesteps those multiple trips to the chair, additives, and even breakage* to deliver up to 9+ levels of transformative lift \u0026amp; brilliant shine—in 60 minutes or less! 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