{"title":"Highlights","description":"For creating highlights and streaks of colour.","products":[{"product_id":"joico-blonde-life-balayage-lightener-7-plus","title":"Joico Blonde Life Balayage Lightener 7 Plus","description":"\u003cp\u003eNo more having to choose between lift and creative freedom. We’ve teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our New Blonde Life Balayage Lightener that lifts hair up to 7+ levels in a single application. With Joico soft clay formula that provides powerful lift, and stays put throughout painting and processing, Balayage and freehand painting techniques become stunningly simple and speedy art forms to master.\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDelivers up to 7+ Levels of Lift.\u003c\/li\u003e\r\n\u003cli\u003eBuilds bonds for strong blondes.\u003c\/li\u003e\r\n\u003cli\u003eFormulated with Bond-Building Arginine + our signature Tamanu \u0026amp; Monoi Oil blend for beautiful blonde hair.\u003c\/li\u003e\r\n\u003cli\u003eFor fearless, foil-free lightening and painting techniques.\u003c\/li\u003e\r\n\u003cli\u003eSoft clay texture stays put when lifting.\u003c\/li\u003e\r\n\u003cli\u003eStays moist and does not transfer while processing.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cspan class=\"JCzEY tNxQIb\"\u003e\u003cspan class=\"CSkcDe\"\u003eDoes Joico Blonde Life lighten hair?\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan class=\"BxUVEf ILfuVd\" lang=\"en\"\u003e\u003cspan class=\"hgKElc\"\u003eWe've teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our NEW Blonde Life Balayage Lightener that \u003cb\u003elifts hair up to 7+ levels in a single application\u003c\/b\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":55949691748734,"sku":"170048","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/31191.jpg?v=1767988710"},{"product_id":"joico-blonde-life-creme-lightner-9-plus","title":"Joico Blonde Life Creme Lightner 9 Plus","description":"\u003cp\u003eWant to skyrocket to bombshell blonde in no time flat? Blonde Life Crème Lightener, stocked with moisture-locking exotic oils, takes you there with tender loving care. \u003cbr\u003e\u003cbr\u003eJoico’s fastest-lifting crème lightener – designed to be used on or off the scalp – delivers up to 9+ levels of lift; along with shine that will blow you away. The versatile formula stays moist, enabling you to create amazing Balayage, freehand, and ombré looks, and safely lift hair with or without foils. Powerful conditioners reduce breakage by 77% in just one treatment, leaving blonde hair lustrous, healthy-looking, and 4X stronger. \u003cbr\u003e\u003cbr\u003eThe Blonde Life system builds bonds for brilliant blondes – offering lightening and brightening for those who want to be lifted to new heights without sacrificing hair’s shine or condition. With the strengthening power of Arginine and a nutrient-rich blend of exotic Tamanu and Monoi oils, Blonde Life helps banish brassiness, off-tones, fading, and the damage that blondes face every day.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eYou want up to 9+ levels of lift with less fear of damage.\u003c\/li\u003e\r\n\u003cli\u003eYou want to go blonde quickly while maintaining healthy-looking hair\u003c\/li\u003e\r\n\u003cli\u003eYou want the freedom to create off-the-scalp, freehand balayage and ombré looks\u003c\/li\u003e\r\n\u003cli\u003eYou want a formula that stays moist, allowing you to safely lift hair with a flexible viscosity\u003c\/li\u003e\r\n\u003cli\u003eYou want blonde hair that is shiny and lustrous\u003c\/li\u003e\r\n\u003cli\u003eYou want to help protect* strands for double-processed blondes\u003c\/li\u003e\r\n\u003cli\u003eYou want a versatile formula for unlimited color techniques, including sombré and babylights\u003c\/li\u003e\r\n\u003cli\u003e*Against combing breakage on damaged hair, when used with Joico Blonde Life® Brightening Masque vs other Joico crème lighteners\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":55950667055486,"sku":"171731","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/28656.jpg?v=1767987431"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/collections\/355.jpg?v=1752168955","url":"https:\/\/www.myhairandbeauty.co.uk\/en-eu\/collections\/highlights.oembed","provider":"myhairandbeauty.co.uk","version":"1.0","type":"link"}