{"title":"Hair Perm and Straightener","description":"Perms create permanent straightening effects or curls and waves.","products":[{"product_id":"natural-styling-hydrowave-glamour-wave-2","title":"Natural Styling Hydrowave Glamour Wave 2","description":"\u003cp\u003eSchwarzkopf Natural Styling Hydro wave Glamour Wave 2 contains Aloe Vera to maintain the natural moisture balance. This formula contains hydrolysed silk protein. It provides enhanced care and soft silk touch. It is used for Tinted or highlighted hair. Permanent lotion from Schwarzkopf especially for colored and lightened hair.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cb\u003e Ingredients:\u003c\/b\u003e\u003c\/p\u003e\r\n\u003cp\u003eWater, Ammonium Thioglycolate, Ammonium Bicarbonate, Urea, Ammonium Hydroxide, PPG-1-PEG-9 Lauryl Glycol Ether, Ammonium Thiolactate, Disodium Cocoyl Glutamate, Hydroxyethylcellulose, Propylene Glycol, Etidronic Acid, Polyquaternium-6, Wheat Hydrolyzed Protein, Hydrolyzed Silk, Aloe Barbadensis Leaf Extract, Sodium Chloride, Parfum (Fragrance), Linalool, Hexyl Cinnamal, Limonene, Citronellol, Isopropyl Alcohol, Butylene Glycol.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"80 ml","offer_id":55937840284030,"sku":"63231","price":2.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/25525.jpg?v=1767985168"},{"product_id":"natural-styling-hydrowave-classic-2-perm-lotion","title":"Natural Styling Hydrowave Classic 2 Perm Lotion","description":"\u003cp\u003eFor defined and lasting curls. Forming results that last up to 12 weeks. The lotion containing a combination of moisturizing Hydrowave technology and Hydrolyzed Keratin ensures that Natural Styling Classic delivers perfectly formed, long lasting curls and waves with soft touchable hair that lasts up to 12 weeks. Hydrolyzed Keratin contains shorter building blocks of hair keratin has good affinity to natural hair. The smaller particles can penetrate into the hair and restructure the hair to strengthen.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"Economy Size (1 L)","offer_id":55940447371646,"sku":"116638","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/33380.jpg?v=1767986241"},{"product_id":"designer-classic-perm-lotion-silk-wave-2-colored","title":"Indola Designer Classic Perm Lotion Silk Wave 2 Colored","description":"\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eDesigner Classic Perm Lotion Silk Wave 2 Colored\u003c\/strong\u003e is a specialized perming product designed to create beautiful, long-lasting curls and waves in colored or chemically treated hair. This formula is tailored to ensure that hair remains healthy while achieving the desired curl pattern. The Silk Wave 2 lotion offers a gentle formulation that provides flexibility and control, making it suitable for colored hair. It helps maintain the integrity of the hair while delivering defined, bouncy curls or waves.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eDesigned for Colored Hair\u003c\/strong\u003e: Specifically formulated to minimize damage and protect the vibrancy of chemically treated hair.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eGentle Formula\u003c\/strong\u003e: Provides a milder perming solution, reducing the risk of hair breakage or dryness.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eLong-Lasting Results\u003c\/strong\u003e: Creates beautiful curls and waves that can last for several weeks.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eFlexible Curls\u003c\/strong\u003e: Allows for a variety of curl sizes and styles, giving you versatility in your look.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eEasy Application\u003c\/strong\u003e: Designed for professional use, making it suitable for salons and stylists.\u003c\/p\u003e","brand":"Indola","offers":[{"title":"1000 ml","offer_id":55940459397502,"sku":"116752","price":8.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/6436.jpg?v=1767986244"},{"product_id":"matrix-texture-opti-wave-1","title":"Matrix Texture Opti Wave","description":"Matrix Opti Wave Long Lasting Firm Waves.Optiwave is the one, optimal perm to meet all salon's curl needs. Available in 3 strengths, it delivers natural, healthy looking curls with amazing condition and shine.","brand":"Matrix","offers":[{"title":"Color-Treated Hair","offer_id":56568386879870,"sku":"18100","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/F2_OptiWave.gif?v=1763218313"},{"product_id":"pinup-perm-pin-up-original-full-head-lasting-perm-kit-for-long-hair","title":"PinUp Perm Pin Up Original Full Head Lasting Perm Kit For Long Hair","description":"\u003ch3 data-start=\"0\" data-end=\"79\"\u003ePinUp Perm Pin Up Original Full Head Lasting Perm Kit for Long Hair\u003c\/h3\u003e\r\n\u003cp data-start=\"81\" data-end=\"493\"\u003eThe PinUp Original Full Head Lasting Perm Kit is designed for complete perming of long hair, allowing you to transform your hair’s natural texture with ease at home. Featuring a non-drip foam formula, this kit ensures smooth, controlled application while helping to protect the hair throughout and after the perming process. The result is soft, shiny, and manageable curls that last for months.\u003c\/p\u003e\r\n\u003cp data-start=\"495\" data-end=\"513\"\u003e\u003cstrong data-start=\"495\" data-end=\"511\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul data-start=\"514\" data-end=\"764\"\u003e\r\n\u003cli data-start=\"514\" data-end=\"561\"\u003e\r\n\u003cp data-start=\"516\" data-end=\"561\"\u003eSuitable for full-head perming on long hair\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"562\" data-end=\"619\"\u003e\r\n\u003cp data-start=\"564\" data-end=\"619\"\u003eNon-drip foam formula for easy, mess-free application\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"620\" data-end=\"662\"\u003e\r\n\u003cp data-start=\"622\" data-end=\"662\"\u003eDesigned for long-lasting curl results\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"663\" data-end=\"710\"\u003e\r\n\u003cp data-start=\"665\" data-end=\"710\"\u003eHelps protect hair during and after perming\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"711\" data-end=\"764\"\u003e\r\n\u003cp data-start=\"713\" data-end=\"764\"\u003eIdeal for creating curls, waves, body, and volume\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp data-start=\"766\" data-end=\"780\"\u003e\u003cstrong data-start=\"766\" data-end=\"778\"\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul data-start=\"781\" data-end=\"949\"\u003e\r\n\u003cli data-start=\"781\" data-end=\"838\"\u003e\r\n\u003cp data-start=\"783\" data-end=\"838\"\u003eTransforms natural hair texture for versatile styling\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"839\" data-end=\"882\"\u003e\r\n\u003cp data-start=\"841\" data-end=\"882\"\u003eLeaves hair soft, shiny, and manageable\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"883\" data-end=\"912\"\u003e\r\n\u003cp data-start=\"885\" data-end=\"912\"\u003eLong-lasting perm results\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"913\" data-end=\"949\"\u003e\r\n\u003cp data-start=\"915\" data-end=\"949\"\u003eConvenient at-home perm solution\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp data-start=\"951\" data-end=\"1240\"\u003e\u003cstrong data-start=\"951\" data-end=\"965\"\u003eHow to Use\u003c\/strong\u003e\u003cbr data-start=\"965\" data-end=\"968\"\u003e\u003c\/p\u003e\r\n\u003cp data-start=\"951\" data-end=\"1240\"\u003eWind hair around perm rods or rollers according to your desired curl size. Apply the first-stage waving lotion evenly to the wrapped hair as directed in the kit instructions. Complete the perming process following the included steps to achieve long-lasting curls or waves.\u003c\/p\u003e\r\n\u003cp data-start=\"1242\" data-end=\"1402\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1242\" data-end=\"1258\"\u003eSpecial Note\u003c\/strong\u003e\u003cbr data-start=\"1258\" data-end=\"1261\"\u003e\u003c\/p\u003e\r\n\u003cp data-start=\"1242\" data-end=\"1402\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThis kit is formulated for full-head application on long hair. Always follow the instructions carefully and perform a strand test before use.\u003c\/p\u003e\r\n\u003ch3 style=\"text-align: center;\"\u003eYour satisfaction is our priority. If you are pleased with our product and service, please leave us a positive review. If you have any concerns or questions, please contact us before leaving feedback. We are committed to providing excellent customer service and will address any issues promptly.\u003c\/h3\u003e","brand":"PinUp Perm","offers":[{"title":"170 ml","offer_id":56816997269886,"sku":"175789","price":7.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/PinupEndCurlOriginal4LongHair.jpg?v=1768468408"},{"product_id":"wella-pro-plus-perform-perm-neutralizer","title":"Wella Pro Plus Perform Perm Neutralizer","description":"\u003ch3 data-start=\"93\" data-end=\"137\"\u003eWella Pro Plus Perform Perm Neutralizer\u003c\/h3\u003e\r\n\u003cp data-start=\"139\" data-end=\"606\"\u003eWella Professionals Pro+ Perform Perm Neutralizer is a professional-grade neutralizer designed for use after perming. Formulated to lock in curls and waves while maintaining hair strength, shine, and elasticity, it ensures beautifully defined, long-lasting results for every hair type. Compatible with Wella Perform Perm products, this salon-exclusive formula is vegan and mineral oil-free, offering a reliable solution for all perming techniques.\u003c\/p\u003e\r\n\u003cp data-start=\"608\" data-end=\"626\"\u003e\u003cstrong data-start=\"608\" data-end=\"624\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul data-start=\"627\" data-end=\"883\"\u003e\r\n\u003cli data-start=\"627\" data-end=\"673\"\u003e\r\n\u003cp data-start=\"629\" data-end=\"673\"\u003eProfessional neutralizer for post-perm use\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"674\" data-end=\"721\"\u003e\r\n\u003cp data-start=\"676\" data-end=\"721\"\u003eDelivers consistent curl and wave formation\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"722\" data-end=\"772\"\u003e\r\n\u003cp data-start=\"724\" data-end=\"772\"\u003ePreserves hair strength, shine, and elasticity\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"773\" data-end=\"820\"\u003e\r\n\u003cp data-start=\"775\" data-end=\"820\"\u003eCompatible with Wella Perform Perm products\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"821\" data-end=\"851\"\u003e\r\n\u003cp data-start=\"823\" data-end=\"851\"\u003eVegan and mineral oil-free\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"852\" data-end=\"883\"\u003e\r\n\u003cp data-start=\"854\" data-end=\"883\"\u003eSuitable for all hair types\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp data-start=\"885\" data-end=\"899\"\u003e\u003cstrong data-start=\"885\" data-end=\"897\"\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul data-start=\"900\" data-end=\"1067\"\u003e\r\n\u003cli data-start=\"900\" data-end=\"966\"\u003e\r\n\u003cp data-start=\"902\" data-end=\"966\"\u003eSecures perm results for long-lasting, defined curls and waves\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"967\" data-end=\"1009\"\u003e\r\n\u003cp data-start=\"969\" data-end=\"1009\"\u003eReduces hair damage while conditioning\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003cli data-start=\"1010\" data-end=\"1067\"\u003e\r\n\u003cp data-start=\"1012\" data-end=\"1067\"\u003eEnsures uniform results across multiple hair textures\u003c\/p\u003e\r\n\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp data-start=\"1069\" data-end=\"1227\"\u003e\u003cstrong data-start=\"1069\" data-end=\"1083\"\u003eHow to Use\u003c\/strong\u003e\u003cbr data-start=\"1083\" data-end=\"1086\"\u003e\u003c\/p\u003e\r\n\u003cp data-start=\"1069\" data-end=\"1227\"\u003eApply immediately after perming according to the Wella Perform Perm instructions. Leave on for the recommended time, then rinse thoroughly.\u003c\/p\u003e\r\n\u003cp data-start=\"1229\" data-end=\"1277\"\u003e\u003cstrong data-start=\"1229\" data-end=\"1239\"\u003eVolume\u003c\/strong\u003e\u003cbr data-start=\"1239\" data-end=\"1242\"\u003e\u003c\/p\u003e\r\n\u003cp data-start=\"1229\" data-end=\"1277\"\u003e1 Litre – Salon professional size\u003c\/p\u003e\r\n\u003ch3 data-start=\"1316\" data-end=\"1428\" style=\"text-align: center;\"\u003eYour satisfaction is our priority. If you are pleased with our product and service, please leave us a positive review. If you have any concerns or questions, please contact us before leaving feedback. We are committed to providing excellent customer service and will address any issues promptly.\u003c\/h3\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":56830926422398,"sku":"192859","price":23.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/WellaProplusPerformPermNeutralizer.jpg?v=1768827201"},{"product_id":"loreal-dulcia-advanced-ionene-g-1-for-natural-hair-1","title":"Loreal Dulcia Advanced Ionene G 1 For Natural Hair","description":"\u003ch3\u003eL'Oréal Professionnel Dulcia Advanced Ionene G 1 For Natural Hair\u003c\/h3\u003e\r\n\u003cp\u003eAchieve beautifully defined, long-lasting curls with Dulcia Advanced Ionene G 1, a professional perming solution specially designed for natural hair. Developed by L'Oréal Professionnel, this advanced formula helps reshape the hair while maintaining its strength, softness, and natural shine. Its Ionene G technology works to protect and condition the hair during the perming process, ensuring healthier-looking, bouncy results.\u003c\/p\u003e\r\n\u003ch3 data-section-id=\"pm8yra\" data-start=\"536\" data-end=\"556\"\u003e\u003cspan role=\"text\"\u003eKey Features\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul data-start=\"557\" data-end=\"828\"\u003e\r\n\u003cli data-section-id=\"mm6qmm\" data-start=\"557\" data-end=\"602\"\u003eProfessional perm lotion for natural hair\u003c\/li\u003e\r\n\u003cli data-section-id=\"174e0nn\" data-start=\"603\" data-end=\"657\"\u003eLong-lasting curls and waves with natural movement\u003c\/li\u003e\r\n\u003cli data-section-id=\"1wet25\" data-start=\"658\" data-end=\"715\"\u003eEnriched with Ionene G technology for hair protection\u003c\/li\u003e\r\n\u003cli data-section-id=\"wriz9v\" data-start=\"716\" data-end=\"769\"\u003eHelps maintain hair strength, softness, and shine\u003c\/li\u003e\r\n\u003cli data-section-id=\"1l6jito\" data-start=\"770\" data-end=\"828\"\u003eGentle yet effective formula for salon-quality results\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3 data-section-id=\"425p9e\" data-start=\"830\" data-end=\"846\"\u003e\u003cspan role=\"text\"\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul data-start=\"847\" data-end=\"1137\"\u003e\r\n\u003cli data-section-id=\"9tf6iz\" data-start=\"847\" data-end=\"890\"\u003eCreates defined, durable curls or waves\u003c\/li\u003e\r\n\u003cli data-section-id=\"jepn3e\" data-start=\"891\" data-end=\"950\"\u003eHelps protect hair structure during chemical processing\u003c\/li\u003e\r\n\u003cli data-section-id=\"102ie3g\" data-start=\"951\" data-end=\"1001\"\u003eLeaves hair looking smooth, shiny, and healthy\u003c\/li\u003e\r\n\u003cli data-section-id=\"1e8z691\" data-start=\"1002\" data-end=\"1062\"\u003eReduces dryness and damage compared to traditional perms\u003c\/li\u003e\r\n\u003cli data-section-id=\"x7nuvx\" data-start=\"1063\" data-end=\"1137\"\u003eIdeal for achieving salon-quality styling results at home or in salons\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3 data-section-id=\"qqu61a\" data-start=\"1139\" data-end=\"1157\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1143\" data-end=\"1157\"\u003eHow to Use\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul data-start=\"1158\" data-end=\"1594\"\u003e\r\n\u003cli data-section-id=\"jbt559\" data-start=\"1158\" data-end=\"1238\"\u003eAssess the hair condition and ensure the scalp is healthy before application\u003c\/li\u003e\r\n\u003cli data-section-id=\"j2gzgm\" data-start=\"1239\" data-end=\"1307\"\u003eChoose the appropriate Dulcia Advanced lotion based on hair type\u003c\/li\u003e\r\n\u003cli data-section-id=\"1kzaqn9\" data-start=\"1308\" data-end=\"1353\"\u003eWear protective gloves during application\u003c\/li\u003e\r\n\u003cli data-section-id=\"1l7t95d\" data-start=\"1354\" data-end=\"1391\"\u003eShampoo hair and gently towel dry\u003c\/li\u003e\r\n\u003cli data-section-id=\"5ypogi\" data-start=\"1392\" data-end=\"1437\"\u003eApply evenly through sections of the hair\u003c\/li\u003e\r\n\u003cli data-section-id=\"33k0zj\" data-start=\"1438\" data-end=\"1524\"\u003eWind hair around rollers using your preferred technique (avoid over-tight winding)\u003c\/li\u003e\r\n\u003cli data-section-id=\"1b0am32\" data-start=\"1525\" data-end=\"1594\"\u003eFollow professional processing and neutralizing steps as required\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3 data-section-id=\"10qpjac\" data-start=\"1596\" data-end=\"1617\"\u003e\u003cspan role=\"text\"\u003eSpecial Notes\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul data-start=\"1618\" data-end=\"1810\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\r\n\u003cli data-section-id=\"1i6clvy\" data-start=\"1618\" data-end=\"1654\"\u003eFor professional use recommended\u003c\/li\u003e\r\n\u003cli data-section-id=\"5or3ar\" data-start=\"1655\" data-end=\"1702\"\u003eAvoid contact with eyes and irritated scalp\u003c\/li\u003e\r\n\u003cli data-section-id=\"1lvc4cl\" data-start=\"1703\" data-end=\"1753\"\u003eDo not use on damaged or overly processed hair\u003c\/li\u003e\r\n\u003cli data-section-id=\"19d82nl\" data-start=\"1754\" data-end=\"1810\" data-is-last-node=\"\"\u003eAlways perform a strand test before full application\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch3 style=\"text-align: center;\"\u003eYour satisfaction is our priority. If you are pleased with our product and service, please leave us a positive review. If you have any concerns or questions, please contact us before leaving feedback. We are committed to providing excellent customer service and will address any issues promptly.\u003c\/h3\u003e","brand":"Loreal","offers":[{"title":"75 ml","offer_id":57185667973502,"sku":"187540","price":4.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/files\/LorealDulciaAdvancedIoneneG1ForNaturalHair.jpg?v=1774867259"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3323\/0718\/collections\/267.jpg?v=1752168601","url":"https:\/\/www.myhairandbeauty.co.uk\/en-eu\/collections\/hair-perm-and-straightener.oembed","provider":"myhairandbeauty.co.uk","version":"1.0","type":"link"}