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Joico

Joicos focus has been pure and unwavering: to help preserve, improve and enhance the integrity of hair. Joico products consistently deliver superior product performance, resulting in healthy, shiny, beautiful hair.

RENU Age Defy

RENU Age Defy

A future where advanced science meets extreme luxury.

Style and Finish

Style and Finish

State-of-the-art styling and finishing products that complement all Joico hair care lines.

Design Collection

Design Collection

This sleek arsenal of cutting-edge styling tools dramatically influence hairs movement and condition without weight, flaking or buildup with the Total Defense Complex, a breakthrough hair care and style technology.

Moisture Recovery

Moisture Recovery

Joicos premier moisture line, Moisture Recovery, features Joicos exclusive Hydramine Sea Complex, a blend of moisture-loving ingredients from the sea that quenches overly dry hair attributed to the environment, chemical services or genetics.

I C E Hair

I C E Hair

Break through the ordinary with I-C-E HAIR high-tech styling products, which launch your hair into a new dimension of creative expression. You determine the form, function and structure of your hair. Clean and modern, streetwise yet savvy, I-C-E HAIR creates with no constraints, no barriers.

K PAK

K PAK

With the highest concentration of Quadramine Complex™ in its formulas, K-PAK delivers the ultimate in healthy hair. K-PAK products work synergistically to rebuild, reconstruct, strengthen and protect damaged hair.

Color Endure

Color Endure

Color Endure takes color preservation one step further with Joicos exclusive Multi-Spectrum Defense Complex, a three-phase technology to prolong color longevity and tonal integrity.

Curls Line

Curls Line

Joico Curl Essentials keep your beautifully revive curls Equipped with the exclusive Repair Curl Technology strengths, moisturizes, softens, Protect and reactivate curl. Leave hair shiny and manageable

Daily Care

Daily Care

Joico's core line of cleansers, conditioners and styling products offers a full spectrum of balancing hair products that focus on the science of healthy hair and address the needs of every hair type. These exclusive formulas retain vital moisture, promote inner strength and give brilliant shine.

Body Luxe

Body Luxe

This unique volumizing and thickening line targets fine, limp hair by actually increasing the diameter of each hair fiber without added weight. Sumptuous thickness and increased body are achieved with Joicos exclusive Oat Protein Complex.

Vero KPak Color System

Vero KPak Color System

ART AND SCIENCE IN FULL COLOR Vero KPAK Color System is the unique professional coloring system from Joico. Vero KPAK Color System reconstructs while you color, it is the first and only color system that fuses Quadramine Complex and KPAKs exclusive technology with true tonal series delivering the ultimate in luminous, long lasting color and shiny, healthy hair. Any colorist can be an artist with Vero KPak Color system. The only haircolor that reconstructs as you color.

Smooth Cure

Smooth Cure

Joico Smooth Cure. Take control of coarse, unruly and frizzy textures with the new Joico Smooth Cure. This sulfate-free, formaldehyde-free regimen features the breakthrough KeraShield Complex, to safely tame all hair types without harsh chemicals. Here is the solution for salon clients who want Brazilian-smooth, soft, healthy-looking hair for up to 72 hours.

Structure Hair

Structure Hair

Structure products for your hair by Joico have all the added benefits of a top quality range with results straight from the salon.

Joico Gift Packs

Joico Gift Packs

These Joico Gift Packs are brought to you for more hair care in less cost.

Blonde Life

Blonde Life

New joico blonde life lightening and brightening system exclusively for all those blondes by choice.This nourishing formula combines the lightness of a lotion and the power of a serum to give you instant, intense hydration and incredible champagne or blonde shine.

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